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Shana LiVigni Dies

B

briancraig

One of the pioneering female djs in California radio passed away in her sleep yesterday. She was the first woman dj at KFRC and I think the first at KHJ (Michael Haggerty?). She also worked at many other stations in L.A. including KLOS, KLSX and KCBS-FM. She had been working on a book about her radio experiences.

She was also one of the nicest people. I knew her when she was working in record promotion and always enjoyed talking to her about her life in radio. She sent me multiple radio items over the years especially from KHJ and even got Rodney Bingenheimer to give me some vintage KROQ memorabilia.

RIP Shana
 
briancraig said:
One of the pioneering female djs in California radio passed away in her sleep yesterday. She was the first woman dj at KFRC and I think the first at KHJ (Michael Haggerty?). She also worked at many other stations in L.A. including KLOS, KLSX and KCBS-FM. She had been working on a book about her radio experiences.

She was also one of the nicest people. I knew her when she was working in record promotion and always enjoyed talking to her about her life in radio. She sent me multiple radio items over the years especially from KHJ and even got Rodney Bingenheimer to give me some vintage KROQ memorabilia.

RIP Shana
Click to expand...

When she was on KLOS in the mornings in the mid eighties, she had a listener call into her show every morning to announce an upcoming song and one day I was able to announce one of my favorite Rolling Stones songs, "Happy" on the air. Talked with Shana only for a few minutes before I went on, but I could tell she was a very nice person. About two weeks later I received a thank you note from Shana and a certificate(!) signed by Shana in the mail for my efforts.

Thank YOU, Shana!
 
ChannelFlipper said:
When she was on KLOS in the mornings in the mid eighties, she had a listener call into her show every morning to announce an upcoming song and one day I was able to announce one of my favorite Rolling Stones songs, "Happy" on the air. Talked with Shana only for a few minutes before I went on, but I could tell she was a very nice person. About two weeks later I received a thank you note from Shana and a certificate(!) signed by Shana in the mail for my efforts.

Thank YOU, Shana!
Click to expand...


Rest in Peace Shana, You will be missed.
 
Just saw her a few months ago at a Pacific Pioneer Broadcasters luncheon. No sign of anything being wrong with her.

What a shame no one was using her on-air in recent years. She was one talented lady.
 
Yes, Shana was "one talented lady"---and what an understatemnt that is! Here is what I pieced together for a radio fanzine:

Shana LiVigni has died at age 62, just weeks after moving to Detroit to be closer to her family. She had reunited with an ex-boyfriend and her son Tony said "she was happier than she had been in years." On July 17, Shana went to bed early. When her boyfriend entered the room, he found her on the floor. She was unresponsive and could not be revived. Shana was born Margaret Reichl to German parents at Camp LeJeune Air Force Base in North Carolina. She learned English by watching Saturday-morning cartoons on television and began in radio at student-run WIDR while studying communications at Western Michigan University in Kalamazoo. After graduating, she worked at KWBB in Wichita, calling herself simply "Margo." In 1974, she became the first female DJ at KFRC in San Francisco, working overnights. Program director Michael Spears gave her the new on-air name "Shana." In 1976, Shana became the first female DJ at KHJ, beginning in the 2-to-6 a.m. slot and eventually moving to late nights. She also worked at KEZY, KROQ, KLOS, KLSX, KPCC and KCBS-FM in a career that lasted until 2005. At various times, she was an editor and columnist for Album Network magazine, taught broadcasting classes at UCLA and Pasadena City College, hosted fundraising programs for Stand Up To Cancer and for Children's Hospital of Los Angeles, served as a talent coordinator for syndicated radio programs and worked as an independent record promoter for Apex Music. Shana also did voiceovers, owned Barefoot Entertainment Group and worked with the California Department of Social Service's In-Home Supportive Services program providing care for the elderly and disabled.
 
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