Shannon's True Oldies Loaded With Ads

[lalumia]

listening to Shannon's True Oldies on WREF AM this morning, and what an ad load(no PSAs), felt like I was listening to the Howard Stern Show; how come this isn't on an AM(or FM) in NYC yet?

 

[cspence]

listening to Shannon's True Oldies on WREF AM this morning, and what an ad load(no PSAs), felt like I was listening to the Howard Stern Show; ?

Yeah, I was listening and in the same break there was a plug to advertise on the station by some generic announcer followed by Scott himself begging for sponsors! Who does the commercial coordination there??

 

[lalumia]

well, I guess that spot is working, as I'm hearing tons of commercials on there...and that "begging"spot is aimed at NY business, the station is located in Conn. and must realize it has a growing NY fan base

 

[davideduardo]

listening to Shannon's True Oldies on WREF AM this morning, and what an ad load(no PSAs), felt like I was listening to the Howard Stern Show; how come this isn't on an AM(or FM) in NYC yet?

There is a big difference between a station that has no ratings and sells locally to small direct accounts and a station in a larger metro where ratings matter and the audience for a 55+ format is not often wanted.

As an example, in Chicago the True Oldies based station, a full power FM, is 22nd in 25-54 ratings and 23 in market billings.

 

[thegmwife]

come on psas? can't they just play more of the hits

 

[davideduardo]

come on psas? can't they just play more of the hits

First, the FCC wants stations to run PSAs. Second, the format is satellite delivered so any station that can not fill the break times with spld ads runds bonus spots, promos and PSAs to fill the network break.-

 

[Shredder]

Is that why PLJ's online stream is 94% PSA's? Most of them are so annoying, depressing, and obvious scams, I wonder why they run them at all..

 

[davideduardo]

Is that why PLJ's online stream is 94% PSA's? Most of them are so annoying, depressing, and obvious scams, I wonder why they run them at all..

No, the PSAs in the stream are there because ad agencies, which place the bulk of the spots on the major stations, don't allow their spots to be streamed and require them to be blocked or cut or otherwise not streamed. So the stations fill with anything else, often PSAs.

 

[cspence]

Is that why PLJ's online stream is 94% PSA's? Most of them are so annoying, depressing, and obvious scams, I wonder why they run them at all..

No, the PSAs in the stream are there because ad agencies, which place the bulk of the spots on the major stations, don't allow their spots to be streamed and require them to be blocked or cut or otherwise not streamed. So the stations fill with anything else, often PSAs.

Sounds like WGY's stream, the same tired 10-12 PSA's over and over and over..........

 

[Shredder]

Funny, you'd think advertisers where in the business of selling their products. Why on earth would they NOT want them broadcast on an internet stream?

 

[davideduardo]

Funny, you'd think advertisers where in the business of selling their products. Why on earth would they NOT want them broadcast on an internet stream?

It's a restriction in the AFTRA contract, which makes it way to expensive to allow the ads to be streamed. Since there is no metric for station web streams, there is no perceived value, so they just do not do it.

 

[lalumia]

but you're only hearing those PSAs on the stream; the actual WREF radio station has stacks of bona fide billing commercial advertisers

 

[Diamondtwo]

I'm PD of a True Oldies affiliate in Macon, GA (WAYS-AM). Although the on-air commercials are replaced by PSA's (or, in our case, actual sho'-nuff ads that clients pay actual money for) on the internet stream http://www.waysam.com, two of the three breaks in the hour are filled by the network with music. Only one break 35) is mandatory; the network goes silent for those four minutes, so the local affiliate MUST fill. If an affiliate doesn't have the inventory to fill 10 minutes an hour (!), they can always stay with the network at :20 and/or :50, and fill out the mandatory break.

True Oldies is a helluva network. Scott's doing it right.

TDO
David Nolin
PD - WAYS-AM (Big WAYS 1500)
Macon, GA

 

[davideduardo]

but you're only hearing those PSAs on the stream; the actual WREF radio station has stacks of bona fide billing commercial advertisers

WREF is unlikely to have many large agency accounts that use AFTRA talent, if I guess right.

 

[landtuna]

True Oldies is a helluva network. Scott's doing it right.

I dunno.....I tried it and it didn't come close to making my cut. Simply replacing an ad-overloaded local FM with an equally overloaded 'net stream isn't my idea of "doing it right".

 

[davideduardo]

True Oldies is a helluva network. Scott's doing it right.

I dunno.....I tried it and it didn't come close to making my cut. Simply replacing an ad-overloaded local FM with an equally overloaded 'net stream isn't my idea of "doing it right".

True Oldies is not a web stream or web station. It is a syndicated radio format.

 

[lalumia]

well whatever it is, we LUV it...

 

[landtuna]

True Oldies is not a web stream or web station. It is a syndicated radio format.

I understand the difference David. What I was trying to say, apparently not clearily enough, was that replacing an ad-overloaded FM station (a real one like KOOL) with a web stream which also has a ton of ads isn't going to make the listener very happy. The music may be great but there is too much BS in-between. I see no listener advantage to Scott's product.

 

[scooty430]

A bigger problem is that he's given in to the pressure to play more late 60s and 70s material, and more of the overplayed stuff. It was better when he was playing more pre-64 stuff and a wider variety.

A better place to get one's True Oldies fix is WLNG. Evenings and nights, very few ads and awesome variety. XM is also vastly superior, and no ads at all.

 

[davideduardo]

True Oldies is not a web stream or web station. It is a syndicated radio format.

I understand the difference David. What I was trying to say, apparently not clearily enough, was that replacing an ad-overloaded FM station (a real one like KOOL) with a web stream which also has a ton of ads isn't going to make the listener very happy. The music may be great but there is too much BS in-between. I see no listener advantage to Scott's product.

Syndicated fromats are almost 100% distributed by satellite, not the web... that seems to be your area of misunderstanding.