• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Sharonville 95.7

I say give Smooth Jazz a try again in Cincinnati (on FM). Even though some say it's a dying format, it does VERY well in some cities. I would give that a try before I went up against a current local format with only 6,000 watts.

Seems like a good part of town to put a lower power Smooth Jazz station. Quite a few businesses/offices would probably play it.
 
Isn't First Broadcasting involved with the move in? If so, They will probably LMA 95.7 from Cox and put MAX FM on it in addition to 97.7.
 
Cox is actually waiting on two Applications. Read here:

http://fjallfoss.fcc.gov/prod/cdbs/forms/prod/getattachment_exh.cgi?exhibit_id=465301

The other, for those that don't click the link, is to move WZLR's tower from south of Xenia to near Beavercreek. That will give them a much better signal over Dayton and Montgomery County without losing primary coverage in Xenia. The WZLR move can't happen without the WHIO move to Sharonville, because they're at 95.3 and 95.7 respectively. I'm not sure they should do any of this now, with WHIO-AM/FM taking a pretty sizable 12+ share of the market now that they're simulcasting. Unless they plan to move the FM simulcast to 95.3, and they can educate the listeners about it effectively, I would leave well enough alone for now.

As for the format, Smooth Jazz is not an option. I know you jazz lovers are going to tear me down, but the format is NOT popular among advertisers at all. Think about it. If New York City, Minneapolis, Louisville, Pittsburgh, St. Louis, etc... can't support a Smooth Jazz station, do you really think Cincinnati can? I don't mean in terms of listeners. The WAVE got great numbers, but advertisers said "no" or got a "dollar a holler." Just not economically feasible for an owner.

Cox will probably swap WZLR's format to 95.7 in the meantime. First is doing the engineering for Cox. They don't plan to buy it.
 
You sure that First wont be buying this station? Why would they pay for another competitor in town?

My guess, and it seems to make the most sense is that 95.3 will become WHIO-FM and take up where Piqua left off.
 
First is not paying, they're GETTING paid. Part of what they do is engineering studies and FCC filings. I don't doubt that First saw the possibilities here and went to Cox with it, but First will get paid for their work.
 
But there are quite a few large markets that have their Smooth Jazz station in the top 7. (LA #6 FM, Chicago #4 FM, Detroit #3 FM, Phoenix #4 FM, Tampa #7 FM, Cleveland #6 FM)

They must have better sales guys (and gals) to keep the station afloat!!

Or maybe they treat them better than Clear Channel <hahaha>



Elephant said:
Cox is actually waiting on two Applications. Read here:

http://fjallfoss.fcc.gov/prod/cdbs/forms/prod/getattachment_exh.cgi?exhibit_id=465301

The other, for those that don't click the link, is to move WZLR's tower from south of Xenia to near Beavercreek. That will give them a much better signal over Dayton and Montgomery County without losing primary coverage in Xenia. The WZLR move can't happen without the WHIO move to Sharonville, because they're at 95.3 and 95.7 respectively. I'm not sure they should do any of this now, with WHIO-AM/FM taking a pretty sizable 12+ share of the market now that they're simulcasting. Unless they plan to move the FM simulcast to 95.3, and they can educate the listeners about it effectively, I would leave well enough alone for now.

As for the format, Smooth Jazz is not an option. I know you jazz lovers are going to tear me down, but the format is NOT popular among advertisers at all. Think about it. If New York City, Minneapolis, Louisville, Pittsburgh, St. Louis, etc... can't support a Smooth Jazz station, do you really think Cincinnati can? I don't mean in terms of listeners. The WAVE got great numbers, but advertisers said "no" or got a "dollar a holler." Just not economically feasible for an owner.

Cox will probably swap WZLR's format to 95.7 in the meantime. First is doing the engineering for Cox. They don't plan to buy it.
Click to expand...
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom