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Shep back on the air

My nickname for Shep has always been, "Shepard 'I should say' Smith," because he has trouble reading a teleprompter and backtracks with, "I should say ..." many times throughout his newscasts. He's actually at his best covering live weather events and disasters because they're pretty straightforward and don't require much analysis.

It's interesting that he makes a point of saying his new show will be news rather than opinion because, while he claimed to do that at Fox, it seems his difference of opinion is ultimately what caused his departure from there.

I give the CNBC show 6 months - maybe a year because that new set must have been a pretty big investment!
 
https://variety.com/2020/tv/news/tv-ratings-shepard-smith-cnbc-news-1234789476/

Shepard Smith brings a lot to CNBC, including a sterling reputation for chasing facts. But he wasn’t able in his first night on air to catch the audience he enjoyed at his former employer, Fox News Channel.

Smith’s new 7 p.m. program, “The News With Shepard Smith,” won an average of 373,000 viewers in its debut Wednesday night on CNBC, according to data from Nielsen, and an average of 56,000 viewers in the demographic prized by advertisers in news programming, people between 25 and 54. Those numbers are well below the crowd size he generated for Fox News Channel in the mid-afternoon, when he attracted an average of 1.3 million and a demo audience of 195,000, according to ratings data. Smith left that network in 2019 after clashing with primetime host Tucker Carlson.
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Smith’s new 7 p.m. program, “The News With Shepard Smith,” won an average of 373,000 viewers in its debut Wednesday night on CNBC
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That's a meaningless number without knowing how many new viewers it attracted to the timeslot. Previously that spot was filled by reruns of Shark Tank. It's going to take a while for people to discover this show. It's stuck on one of NBC Universal's lowest rated channels.

According to this, Shep had about twice as many viewers as the Shark Tank repeats, and almost as many viewers as Lou Dobbs on Fox Business:

https://www.thewrap.com/fox-business-network-lou-dobbs-marks-ratings-win-cnbc/

Last week, Dobbs’ business program brought in an average total of 401,000 viewers. CNBC’s programming — which was “Shark Tank” last week — drew an average of 166,000 total viewers.
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https://www.mediaite.com/tv/shepard...n-cable-news-and-behind-fox-business-repeats/

Preliminary ratings for Shepard Smith. Wait until Election day coverage or Shepard Smith having to make appearances on MSNBC and NBC News to see if thats going to change though.

Shepard Smith, once a star anchor at Fox News, made headlines last year when he abruptly left the network. Now, his highly anticipated — and heavily promoted — new show at CNBC is falling behind repeats of Fox Business show Lou Dobbs Tonight.

Since its launch on September 30, CNBC’s The News with Shepard Smith has presented a sleek hard news program with big name guests like Dr. Anthony Fauci — all while facing a continued decline in viewership.

Bringing in an average of 343,000 total viewers in its first week according to Nielsen, the show dropped to 268,000 in its second week, 254,000 in its third, and is set to continue to decline for week four (ratings for last Friday will be in later today).

The 25-54 age demo ratings have been significantly lower, going from a meager 58,000 average viewers in the show’s debut week to just 48,000 the week later.
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The folks at Variety got this reaction from CNBC:

The network noted that “The News” generated an audience more than twice as large as its September average in the time period and more than 3.5 times as many viewers as “The Kudlow Report,” the last regular news program to air on CNBC in the time slot, in the first quarter of 2014.
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It's all relative.
 
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