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shine 96.7 to change formats?

R

radio2100

shine 96.7 needs to change to something else. THey are a horrible and boring radio station and they should hire some local talent instead of that horrible mid day dj. They should change it to a gen x station or something.
 
As I indicated in an earlier post, I agree, but seeing they've let it go on for 3 years, I've given up on something new ever coming to that frequency. It's all satellite fed correct? Or does Liz Ryals still voicetrack the mornings?

Gen X, Modern AC, Classic Hits. I don't see overlap with WMYI being a big deal (I can name several markets where there are overlaps with classic hits and AC, especially, and a couple with hot AC and AC).
 
I think shine 96.7 should at least go back to the way it was as the buzzard. The buzzard was a good mix of rock and they should at least go back to that. Either that or change to a christian rock station.
 
Chrisitian rock is what they started with sort of, but I think it was Christian CHR. That was when they programmed it locally. Later they switched to the satellite format which is pretty much what WLFJ plays.

They said they killed The Buzzard because people weren't listening. I don't hear that now and that is certainly the case. Of course, they had a staff with that format that they had to pay. I know 96.7's a limited signal in to Spartanburg, but try 98.1 there....theirs is worse in parts and they get 5-6 shares
 
with three class c stations i doubt clearchannel is concerned with a 700 watt station. there is no staff to pay except a board operator for usc who pays them to carry the games. anything that comes in is profit. like owning a cat - low maintainence. one of clearchannels premium choice formats might work but they probably have to pay for that
 
I don't know where it's from but they carry a satellite service now for Christian AC. Not sure if it is paid or barter I would think they could get premium choice easily since it comes from CC, it's a "service" (meaning they program the music and sometimes I've heard canned jocks) that is very customizable, I don't know if there's a charge.

Obviously they were concerned enough at one point as they moved the thing up from Greenwood. I don't get why they bothered in the first place.
 
carolinaradio said:
Obviously they were concerned enough at one point as they moved the thing up from Greenwood. I don't get why they bothered in the first place.
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i think the rock format was put on to steal some listeners from wroq and help their other stations gain in the ratings. wroq is doing pretty good might be a good time to bring it back unless pledges are down on wlfj
 
freqdev said:
carolinaradio said:
Obviously they were concerned enough at one point as they moved the thing up from Greenwood. I don't get why they bothered in the first place.
Click to expand...

i think the rock format was put on to steal some listeners from wroq and help their other stations gain in the ratings. wroq is doing pretty good might be a good time to bring it back unless pledges are down on wlfj
Click to expand...
they would have been better off just keeping The Buzzard and running it automated/voicetracked than trying Shine. Believe it or not when they launched Shine they actually put a little effort in to it. I doubt they had much affect on WLFJ if any. Their listeners are pretty loyal and they're getting enough money to sign on translators left and right....

All I can think of for 96.7 is a rock based format to try to go after WROQ again (it got them almost a 2 share before, automate it), an adult CHR, or classic hits. The last two could co-exist with WMYI fine, it's done in many markets.
 
Shine 96.7 is completely automated, no-maintenance, and satellite fed.

Here's the thing with Shine..., CC is making money off of all the advertising and such on this channel, and the sad thing is, if I was a church or religious non-profit organization that spends money on advertising on this station must not do any research prior to paying for advertising... if they did, then take a look at the low ratings... they're not getting the word out because no one listens. Yes, its a lower power station, but as long as CC can profit-then Shine 96.7 is one of them "it ain't broke, don't fix it thing"! Sad for us...

I wish CC would flip it to GenX, most of there GenX is automated anyways, plus you don't have to add new music every week to the playlist, and you don't have to do much maintenance to it at all...
 
jself1982 said:
Shine 96.7 is completely automated, no-maintenance, and satellite fed.

Here's the thing with Shine..., CC is making money off of all the advertising and such on this channel, and the sad thing is, if I was a church or religious non-profit organization that spends money on advertising on this station must not do any research prior to paying for advertising... if they did, then take a look at the low ratings... they're not getting the word out because no one listens.
Click to expand...

and this is different from advertisers that spend money on christian talk 660 which is a 50kw daytime station and has zero audience that is programmed by wlfj?
 
I would imagine 96.7 sells advertising for very low rates. Listened this morning and heard some national ads (might be part of the satellite service or package sell), a Truck Farm ad, a couple of religious ads voiced by 102.5 people, and some HD radio stuff. Most of the local commercials that aren't religious are likely package sells with 92.5, 100.5, 102.5. What satellite do they use? Usually national Christian formats are something like K-Love, Air1, etc...not familiar with a satellite format that could be localized.

Isn't a lot of 660 brokered? Whoever would waste money advertising on there is crazy unless they know something we don't. Very niche format, audience is probably small but loyal. They may nearly give ads away
 
96.7 (Mauldin) came to G-SP in April 2002 from Greenwood as a result of ClearChannel wanting to up the power of 96.7 in Columbia (also CC). So, they bought it and moved it outta the way and said - here CC Greenville. Knowing it's limited power and reach, it was decided the station would best be suited as a weapon to knock WROQ down a peg or two to allow more room at the top for WSSL/WESC/WMYI. 5 years later in the 'scaled down world' CC decided they'd be better off with zero overhead in a commercially untapped advertising world....thus, Shine.
 
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