Here's some info that has been sent to me. Hope it helps at least one of the stations on your website. Appears that WLAY-AM was the original rock n roll station in the Shoals. And now its returned to its roots.
WLAY-AM is a radio station licensed to Muscle Shoals, Alabama . It signed on 1933 and is one of the region's oldest frequencies. Like most early radio stations, it began as a full service AM The station holds an especially impressive pedigree of disc jockeys: Sun Records founder and the universally agreed "Father Of Rock N Roll", Sam Phillips began his career in the music industry at WLAY-AM. Rick Hall, owner of FAME Recording Studios in Muscle Shoals and producer of ground-breaking recordings by Aretha Franklin, Wilson Pickett and countless others also began his tenure as a music industry mogul as a DJ at the station. Clayton Ivey (producer of "When A Man Loves A Woman") was a disc jockey at WLAY-AM when he discovered Percy Sledge.
The station suffered when FM radio began to overshadow AM frequencies for music formats. The owners of WLAY-AM also created an FM equivalent, focusing on Country music. Slowly, WLAY-AM became a haven of MOR music. The station mantained this position until moving from independent ownership and transferring hands to Cumulus Broadcasting in the 90s and later Clear Channel Communications. Then, the station began broadcasting first Sports Talk radio and finally satellite-based Oldies radio.
WLAY-AM was purchased by URBan Radio Broadcasting in 2005. This company re-tooled the frequency to highlight its heritage. On Halloween 2005, following several weeks of "stunting", the station began broadcasting only music recorded or written in the Muscle Shoals area. Given the city's rich musical history, this created a very diverse and unique library of music. WLAY-AM is presently the only radio station in America playing only local music.
