borderblaster said:
The FCC does not "retire" call letters. Once no longer in use, they can be applied for by anyone. K-love isn't interested in WABB's intellectual property but someone else might be in the future.
Long long ago the FCC retired the "WKRP" call letters. Someone with an AM in the Atlanta area convinced them that they had no authority to do so and got the calls assigned to them. I believe there is now a WKRP-LPTV station in Cincinnati too.
Also, when WTBS TV channel 17 dropped the Superstation TBS simulcast and their heritage call letters to flip to "Peachtree TV" a LPTV in Atlanta quickly picked up the calls. Hell, even Mobile's own 92.1 snagged the WGCX calls and flipped to classic rock circa 1990 when 104.1 dropped the popular format after a sale to Clear Channel (WGCX was competing with The Rocket).
I'd be willing to bet that 107.3 would pick up the WABB calls immediately if they were abandoned, but with the Dittmans keeping them on the 1480 AM Clear Channel would have to work out some type of financial arrangement with them to use the calls on an FM.
WABB has always been known as WABB, not some other moniker involving some "cool" word and/or 97.5. Even the people who haven't listened to 97.5 in the last decade know that WABB is the station to tune to for Top 40 pop music. For that reason the intellectual property of "branding a radio station as WABB-FM" and playing similar music would be a very good idea, no matter what the frequency, just as long as it covers the Mobile (and hopefully Pensacola and Biloxi) market(s). A simple billboard/TV commercial campaign with "WABB, now at 107.3 (or 100.7)" would tell locals all they needed to know. It would work much better than "Your NEW home for the Hits 107.3 (or 100.7)."
Hmm, Matt McCoy works for mornings on 107.3 worked for WABB. He knows the history from there. I just don't think he would abandon the WABB call letters. I think if he, runs the station (who does anyways at 1073?) he respects the so-called retirement of the call letters "WABB." He is just going to gain, hopefully some form of an attraction from the listeners at WABB to Hit Music Now. I'd said, and I will say it again - WABB is history. R.I.P. I would be upset if someone else picked up those call letters and putting them on a public-owned station (CC/Cumulus).