Would running oldies overnight make any sense, maybe 560 or 990 could pick up CTCAM. I remember many years ago when 1210 flipped to oldies 24/7, the clear channel night signal was pulling big numbers. Pantano who was the night jock claiming he had requests from thousands of listeners in over 30 states. I don't know their local market numbers, they were competing with sister 98 but they had more of a 50's early 60's classic oldies (doo wop) format. But please, if considered, no boss with the cold sauce as a jock.
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should 1210 try what wabc is doing
- Thread starter daddyoo
- Start date
WABC is not doing an oldies format. WABC is doing a show with Cousin Brucie, an institution in NYC.
Hy Lit was the equivalent in Philadelphia. But he is not with us any more.
There is no revenue from night signal coverage, and even less for music that appeals to extreme seniors. No advertisers buy the daypart or the demo.
Cousin Brucie is a unique offering, suitable for NYC and for Saturday night. It can't be replicated. And nights on an AM are not monetizable as a rule.
The key thing to this idea is to get a sponsor. Stations don't need to break format if there's no money. What WABC did was find a willing sponsor. Is it enough to make a difference? We'll see. But if anyone wanted to do a Saturday night oldies show in Philadelphia (and there are a few legends still alive) all they need to find is a sponsor, and I promise you that a station will appear.
WOGL(AM) was pulling between a 0.4 and 0.9 share with its 50kW blowtorch signal when it was oldies in the early 90s. It was considered an abandoned embarrassment among CBS properties, which is why they eventually migrated back to talk via sports. It didn't hurt that WWDB-FM handed Rush Limbaugh over to 1210 in Spring 2000 before exiting the talk format altogether the day before election day that same year.
950 WPEN also tried Oldies in the mid-2000s, and it only lasted a year.
as others have stated, the night signal covering many states doesnt mean as much with streaming... why dont you foot the pill and pay for the progrmaming if you think its such a good ideas?
I just found out about WMEX in Boston, I rest my case. 610 would of been a perfect fit, the Black audience would rather listen to their issues on a Black owned station rather then a White owned outlet IMHO. That's why WURD will bury them, I was told a few announcers on 900 call them Uxxxx Txx Radio, time will tell if they should of went with the WMEX type format. Philly always had a love for 50-60 oldies, more than the Boston market ever did. Damn put some life in the AM band like other cities but this is Philly smh.
The difference is that Boston has Ed Perry, who is willing to pour millions of his own money into funding an oldies station. Who in Philly would do that?
why dont you put your money where your mouth is? so many radi ogeeks wanna spend others money to do what they say would be such a gangbusters idea
Off the top of my head I would guess Ed Hurst, Ronald Perelman, the Geat and Jeff Lurie and probably many others, but these four love the business.
As just one example, Perelman is selling all his assets, down to his yacht and properties. His net worth has dropped from $19 billion to less than $4 billion, indicating that he has huge problems and certainly is not going to take on a dead radio station.
Hurst has the name, but not the money. Lurie has way to much to worry about with the team due to the pandemic and the effect of BLM on sports.
WMEX is a low power suburban "neighborhood" station, not a "Boston" market station. It has 100 watts at night. It's basically a south shore, Quincy area station trying to sell ads to local merchants.
New York with its two news stations and WFAN (although most of WFAN's listeners are now tuned to its FM simulcast) is the only one I can think of with more than one "lively" station.
Good lord. Music on AM is dead. The occasional freak hobby program or fringe station does not change the reality.
There are others, but in every case ongoing successful AM stations have to have day and night full signals. Most markets have only a couple, at most, of those. Some, like Miami and Phoenix, have none. Others, like Houston, barely have one.
LA, San Francisco, Seattle have a couple each (even if there are FM simulcasts). Atlanta has one, Milwaukee has two.
So it's really about whether a market has competitive AM signals. Most have very few.
I understand that the hobbyist DXers tend to use the absolute best receiving gear, but for me, I find it hard to receive some of the best 50K clear channel signals from more than a few hundred miles away. Most commercial AM radios, particularly those in cars, are not very good.
True. The only reason why a station wants more power is to overcome local, man made interference.
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