A
AliceTheCook
Guest
Saw this thread elsewhere. If your audience is broken up into sizable ethnic groups, does a TV station have an obligation to use a similar ratio with their anchor team? I know Ch 8 has been good in the past about this (thanks to prodding from John Wiley Price), and is possibly one of the only major market network affiliates that has a black and a Hispanic as their lead anchors. 4 probably has a similar distinction with 2 black anchors.
What I'm getting at is that, with such a large Hispanic population in DFW now, do any of these folks identify with our English-language stations, or do most of them flip to the local Spanish outlets for news? Do any of the local English-speaking stations use their SAP for Spanish translations during the news? Or should there be any special attempt to appease Hispanic viewers if most of them go to Spanish stations instead?
And you have to consider the demo of the target audience. Is local news just after men and women 25-54? That demo is vastly different, racially, than just a 12+.
What I'm getting at is that, with such a large Hispanic population in DFW now, do any of these folks identify with our English-language stations, or do most of them flip to the local Spanish outlets for news? Do any of the local English-speaking stations use their SAP for Spanish translations during the news? Or should there be any special attempt to appease Hispanic viewers if most of them go to Spanish stations instead?
And you have to consider the demo of the target audience. Is local news just after men and women 25-54? That demo is vastly different, racially, than just a 12+.