E
EJ204
Guest
Up till a few weeks ago, Portand held the record as the market with the MOST commercial Talk stations... seven. (620, 860, 970, 1190, 1360, 1550, 101.1) 1550 KKOV recently returned to Adult Standards. And now KPOJ is Sports. But you'd think some of those lesser Talk stations, 860, 970, 1360, would consider going with Progressive Talk, rather than trying to divide the Conservative Talk audience into so many pieces. KPOJ's ratings were usually third in Portland, behind KEX and KXL, better than 860, 970 or 1360.
Clear Channel did the same in Miami and San Diego a few years ago as it just did to KPOJ. They blew up Progressive Talk on 940 WINZ and 1360 KLSD, and put Fox Sports on the stations. Miami now has four Sports stations, San Diego three. The ratings as Sports have been lower on both stations than as Progressive Talk.
KPOJ didn't have the ratings it once had. It had been Portland's #2 Talk station at one point, just behind KEX. But for a station that only had a morning show and carried syndicated Progressive Talk the rest of the day, it did OK in the ratings. I'm sure it's not going to do any better as one of three Sports stations. But maybe the demographics will be lower.
It's wrong to say Progressive Talk has been hurt by People Meters. Nearly ALL Talk stations have been hurt since the move away from diaries. In the ten largest markets, only four Talk stations make their city's Top 10 in the latest ratings... KFI LA, WGN & WLS Chicago and WSB Atlanta. No Portland Talk station is in the Top 10. The move to FM hasn't really helped KXL much. KEX had been as high as #2 a few years ago. It seems it's harder to get an audience for Talk these days.
By the way, NPR is NOT a Progressive Talk outlet, even though a few of its hosts such as Terry Gross and Diane Rehm lean liberal. Most of the time when you're listening to Morning Edition or All Things Considered, the two drivetime programs, you might hear about hunger in sub-Saharan Africa or a Jazz artist trying to rebuild his home and career in New Orleans and THINK that's liberal. As Steven Colbert jokes, "The truth has a definate liberal slant."
Clear Channel did the same in Miami and San Diego a few years ago as it just did to KPOJ. They blew up Progressive Talk on 940 WINZ and 1360 KLSD, and put Fox Sports on the stations. Miami now has four Sports stations, San Diego three. The ratings as Sports have been lower on both stations than as Progressive Talk.
KPOJ didn't have the ratings it once had. It had been Portland's #2 Talk station at one point, just behind KEX. But for a station that only had a morning show and carried syndicated Progressive Talk the rest of the day, it did OK in the ratings. I'm sure it's not going to do any better as one of three Sports stations. But maybe the demographics will be lower.
It's wrong to say Progressive Talk has been hurt by People Meters. Nearly ALL Talk stations have been hurt since the move away from diaries. In the ten largest markets, only four Talk stations make their city's Top 10 in the latest ratings... KFI LA, WGN & WLS Chicago and WSB Atlanta. No Portland Talk station is in the Top 10. The move to FM hasn't really helped KXL much. KEX had been as high as #2 a few years ago. It seems it's harder to get an audience for Talk these days.
By the way, NPR is NOT a Progressive Talk outlet, even though a few of its hosts such as Terry Gross and Diane Rehm lean liberal. Most of the time when you're listening to Morning Edition or All Things Considered, the two drivetime programs, you might hear about hunger in sub-Saharan Africa or a Jazz artist trying to rebuild his home and career in New Orleans and THINK that's liberal. As Steven Colbert jokes, "The truth has a definate liberal slant."
