• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

SHOULD Arb be inclusive?

L

LITTLEBOYBLUE

The LPFM and KUOW issues have me wondering --- what do you folks think about the ARBitron policy of commercial stations only? Should the service make an attempt to measure ALL listening habits? What about their balking at inclusing other listening services, including streams, satellite?

Sorry to get back on my old soapbox ... but if we don't have a service that shows us whether there is erosion away from commercial stations it's harder to spot that the ship is drifting off course!!

Your thoughts?
 
It seems to me they exist only as a measuring device for commercial stations to guage their audience and thus as tool to help define advertising rates and commercial demographics.

Wouldn't it be a more powerful tool to broadcasters if it were inclusive so they could see where and what formats lost listeners might be migrating to?



> The LPFM and KUOW issues have me wondering --- what do you
> folks think about the ARBitron policy of commercial stations
> only? Should the service make an attempt to measure ALL
> listening habits? What about their balking at inclusing
> other listening services, including streams, satellite?
>
> Sorry to get back on my old soapbox ... but if we don't have
> a service that shows us whether there is erosion away from
> commercial stations it's harder to spot that the ship is
> drifting off course!!
>
> Your thoughts?
>
 
> The LPFM and KUOW issues have me wondering --- what do you
> folks think about the ARBitron policy of commercial stations
> only? Should the service make an attempt to measure ALL
> listening habits? What about their balking at inclusing
> other listening services, including streams, satellite?
>
> Sorry to get back on my old soapbox ... but if we don't have
> a service that shows us whether there is erosion away from
> commercial stations it's harder to spot that the ship is
> drifting off course!!
>
> Your thoughts?
>

You're wrong. Arbitron measures listening to both commercial and noncommercial radio. Access to the noncommercial figures are available to subscribers through a number of means, like their Maximi$er software. It's how everyone in Seattle radio knows that KUOW is generally one of the leading 25-54 stations.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom