Should Christian Radio Compete With Secular Radio?

[Retro]

Should Christian Radio Compete With Secular Radio or should its mission be to narrow cast and preach to the choir only? Lets hear your arguments both pro and con.

 

[JonHull]

> Should Christian Radio Compete With Secular Radio or should
> its mission be to narrow cast and preach to the choir only?
> Lets hear your arguments both pro and con.
>
Retro,

What makes us think that "the choir" isn't already listening to Secular radio?

Our research shows that many of them are. So, unless you're talking about the "crusader" part of a Christian station's listenership, we'd better be competetive if we want to continue to reach ears (on the way to hearts.)

But, let's go further because it's not just Secular radio we're competing with for their ears. It's iPod, Satellite, TV, Internet, cell phones, PDA's, family -- and yes, even choir practice.

So, put me down for a vote FOR being competetive, with everything other than God that's trying to win a space in a potential listeners heart.

Jon Hull
KSBJ/Houston

 

[Retro]

> > Should Christian Radio Compete With Secular Radio or
> should
> > its mission be to narrow cast and preach to the choir
> only?
> > Lets hear your arguments both pro and con.
> >
> Retro,
>
> What makes us think that "the choir" isn't already listening
> to Secular radio?
>
> Our research shows that many of them are. So, unless you're
> talking about the "crusader" part of a Christian station's
> listenership, we'd better be competetive if we want to
> continue to reach ears (on the way to hearts.)
>
> But, let's go further because it's not just Secular radio
> we're competing with for their ears. It's iPod, Satellite,
> TV, Internet, cell phones, PDA's, family -- and yes, even
> choir practice.
>
> So, put me down for a vote FOR being competetive, with
> everything other than God that's trying to win a space in a
> potential listeners heart.
>
> Jon Hull
> KSBJ/Houston
>

Jon,

I use the term "preaching to the choir" loosely. I meant more like people who will only listen to your station because it is a Christian station.

Also, I would think that you are in an interesting position whereas the station that you work for is listener supported so ratings are rather moot point where you are. Not trying to pick a bone per say, just acknowledging your stations position in the market.

 

[GaryThompson]

I may be off track here. But wouldn't go as far as to say ratings are a moot point for KSBJ. They may just serve a different purpose for that station.

I'm not on staff there. And I haven't done alot of non-com. So I wouldn't know for sure. But I would imagine that their ratings help KSBJ personally grade their effectiveness in reaching those they want to reach. No, their ratings (great as they are) aren't connected directly to commercial revenue.

But I would imagine that ratings are helpful to KSBJ on some level.




> > > Should Christian Radio Compete With Secular Radio or
> > should
> > > its mission be to narrow cast and preach to the choir
> > only?
> > > Lets hear your arguments both pro and con.
> > >
> > Retro,
> >
> > What makes us think that "the choir" isn't already
> listening
> > to Secular radio?
> >
> > Our research shows that many of them are. So, unless
> you're
> > talking about the "crusader" part of a Christian station's
>
> > listenership, we'd better be competetive if we want to
> > continue to reach ears (on the way to hearts.)
> >
> > But, let's go further because it's not just Secular radio
> > we're competing with for their ears. It's iPod,
> Satellite,
> > TV, Internet, cell phones, PDA's, family -- and yes, even
> > choir practice.
> >
> > So, put me down for a vote FOR being competetive, with
> > everything other than God that's trying to win a space in
> a
> > potential listeners heart.
> >
> > Jon Hull
> > KSBJ/Houston
> >
>
> Jon,
>
> I use the term "preaching to the choir" loosely. I meant
> more like people who will only listen to your station
> because it is a Christian station.
>
> Also, I would think that you are in an interesting position
> whereas the station that you work for is listener supported
> so ratings are rather moot point where you are. Not trying
> to pick a bone per say, just acknowledging your stations
> position in the market.
>

 

[LeighNash]

> Should Christian Radio Compete With Secular Radio or should
> its mission be to narrow cast and preach to the choir only?
> Lets hear your arguments both pro and con.

We are called to serve God with excellence and diligence. If we are truly doing that, our stations will outshine our "secular" counterparts. It will be a natural result of doing what He wants us to do. Call it "competition" if you want. I prefer to call it my calling.

 

[david5258]

> I may be off track here. But wouldn't go as far as to say
> ratings are a moot point for KSBJ. They may just serve a
> different purpose for that station.
>
> I'm not on staff there. And I haven't done alot of non-com.
> So I wouldn't know for sure. But I would imagine that their
> ratings help KSBJ personally grade their effectiveness in
> reaching those they want to reach. No, their ratings (great
> as they are) aren't connected directly to commercial
> revenue.
>
> But I would imagine that ratings are helpful to KSBJ on some
> level.
>
>
>
>
> > > > Should Christian Radio Compete With Secular Radio or
> > > should
> > > > its mission be to narrow cast and preach to the choir
> > > only?
> > > > Lets hear your arguments both pro and con.
> > > >
> > > Retro,
> > >
> > > What makes us think that "the choir" isn't already
> > listening
> > > to Secular radio?
> > >
> > > Our research shows that many of them are. So, unless
> > you're
> > > talking about the "crusader" part of a Christian
> station's
> >
> > > listenership, we'd better be competetive if we want to
> > > continue to reach ears (on the way to hearts.)
> > >
> > > But, let's go further because it's not just Secular
> radio
> > > we're competing with for their ears. It's iPod,
> > Satellite,
> > > TV, Internet, cell phones, PDA's, family -- and yes,
> even
> > > choir practice.
> > >
> > > So, put me down for a vote FOR being competetive, with
> > > everything other than God that's trying to win a space
> in
> > a
> > > potential listeners heart.
> > >
> > > Jon Hull
> > > KSBJ/Houston
> > >
> >
> > Jon,
> >
> > I use the term "preaching to the choir" loosely. I meant
> > more like people who will only listen to your station
> > because it is a Christian station.
> >
> > Also, I would think that you are in an interesting
> position
> > whereas the station that you work for is listener
> supported
> > so ratings are rather moot point where you are. Not trying
>
> > to pick a bone per say, just acknowledging your stations
> > position in the market.
> >
> gary and john
when i got bitten by the radio bug, i was volunteering at wcvo in columbus at the time they were operating as a christian full service station(news, talk shows, hs sports, praise and southern gospel music, and local+national teaching programs). they were listener supported, with listeners contributing toward an annual operating budget of $1MM to cover each 1/4 hour of programming 24/7. the board kept their focus on serving the community with the primary question asked-how can we minister for CHRIST???
some years later, i sold advertising for a commercial standalone am with a Christian format(teaching programs augmented by hs sports, the weekly mlb/nfl sunday night games and the steelers). Both stations were attempting to reach their respective communities with The Gospel by making their stations become a destination station for their listeners. Neither station shoed up in Arbitron. In terms of financial stability, the non-com was on stronger footing financially.
lss-the point here is that BOTH stations were operating their licenses according to their respone to GOD's CALLING to serve their community.
both stations have since modified their formats to respond to changing community perceptions and responses to The Gospel--david5258

 

[radioelizabeth]

Jon Hull wrote:
"...we'd better be competetive if we want to continue to reach ears (on the way to hearts)...."


Ditto!

Competition breeds success.

But Jon makes a greater point to remind all that listeners choose all sorts of formats for radio. It is a SMALL... (very small) percent who use religious radio exclusively. Catering to that "crowd" would be detrimental to any station operating on support or revenue.


Plus, I'm not exactly sure why someone would choose mass communication to send a message if the goal wasn't to reach the masses?

On another note:

This discussion comes up so frequently, along with so many others. Seems we spend so much time hashing through the same theories instead of really offering challenging debates and opportunities to grow.

ugh.

by the way, Jon, just saw images posted on KSBJ's site. So beautiful to see all God is accomplishing through His Body in Houston.

Now there is a great use of radio. Getting an urgent message out to hurting people through hands on support and a ministry of music and teaching.

-e





<P ID="signature">______________
RADIOELIZABETH
Pleasant, Passionate, Persuasive
www.radioelizabeth.com</P>

 

[wannabenewsboy]

> Should Christian Radio Compete With Secular Radio or should
> its mission be to narrow cast and preach to the choir only?
> Lets hear your arguments both pro and con.

I don't think it's an issue of if it SHOULD, but rather if it WILL. If your station is going to be a success in it's respective market, it has to either offer something listeners want that no one else is doing, or offer something listeners want that someone else is doing, but do it better. Serve your listeners, give them what they want. To me, that's the most important thing.<P ID="signature">______________

</P>

 

[toddohio]

Christian radio has always been directly associated with "the church as an institution." In this technological age, people's lives are way busier than ever before. There are so many distractions and mediums screaming for our attention. Not to mention that people listen to radio very passively.

Christian radio has made some significant changes. Gone are the days when people are sitting near a radio waiting for their favorite hour or half-hour long program to come on. Almost every long-form teaching show has a shortened 15 minute, 3 minute or :60 version.

Switching gears here totally...I'd like to think that my neighbors can see a difference in my life when I'm in the yard playing with or disciplining my kids. I'd like to think that the guy I carpool with can tell I'm striving to be more like Christ because of certain character or conversations we share.

It's powerful to build a relationship with someone to the extent that they ask you, "There's something different about you...what is it?" Or..."I appreciate you being transparent about your failures and struggles...how'd you get through that time period in your life?"

Relating to the listener where they are - on the way to the grocery store or work, kids arguing in the backseat, marriage problems....whether it's that song that just played or the bit on how to connect with your kids or the bit on how to motivate husbands...man...that's real life. And no other radio station in our market is doing that. We're different. Trust and relationships are being built with our listeners one song, one bit at a time.

I look forward to the listener e-mails or the chats at remotes about some song or something one of us said on the air that cuts through the clutter and connects with them...that's the opprotunity I get to reveal the heart of Christ on such an every day, personal way.

 

[MightyFrenchman]

> Relating to the listener where they are - on the way to the
> grocery store or work, kids arguing in the backseat,
> marriage problems....whether it's that song that just played
> or the bit on how to connect with your kids or the bit on
> how to motivate husbands...man...that's real life. And no
> other radio station in our market is doing that. We're
> different. Trust and relationships are being built with our
> listeners one song, one bit at a time.
>
> I look forward to the listener e-mails or the chats at
> remotes about some song or something one of us said on the
> air that cuts through the clutter and connects with
> them...that's the opprotunity I get to reveal the heart of
> Christ on such an every day, personal way.
>
Todd, you and your staff are doing contemporary Christian radio the relevant way it's supposed to be done. How refreshing it is to read your entry. Too many stations that play CCM have become irrelevant because they think they can simply "let the music do the talking".

 

[eastsidah]

> Should Christian Radio Compete With Secular Radio or should
> its mission be to narrow cast and preach to the choir only?
> Lets hear your arguments both pro and con.
>
what the?!? Why would you narrow cast and "preach to the chior?" That is totally FAILING in your mission as a Christian.

 

[xmusicmatt]

> Competition breeds success.
>
> But Jon makes a greater point to remind all that listeners
> choose all sorts of formats for radio. It is a SMALL...
> (very small) percent who use religious radio exclusively.
> Catering to that "crowd" would be detrimental to any station
> operating on support or revenue.
>

I agree! My beleif is Christian Radio should SOUND better than the mainstream counterpart, and if that means competing with them, AMEN! You are not going to catch the ears if the unbeleiver if your FM station sounds less great than whatever else they might cross on the dial. As Christians we should strive to be the best we can be, using the tools that are given. I also think you got to cater to the market, there are some markets where reading Bible verses every hour would fit while others that letting the music speak to the hearts of the listeners and show Christ's true love is the best approach. I dont think Salem is doing anything wrong in LA by playing these cross over songs, we should all be thankful that Salem even has an Fish in one of the biggest radio markets... would you rather them listen to Kayne West and Jay Z and all the other stuff each hour or the Fish which gives them HOPE and PROMISE in this lost dying world?

<end of my rant> <P ID="signature">______________
Lenks
Program Director/Music Director
X Music Online
The X
Today's Best Music
http://www.xmusiconline.com/</P>

 

[kilowatt]

Salem's Approach Secular Radio?

> Should Christian Radio Compete With Secular Radio or should
> its mission be to narrow cast and preach to the choir only?
> Lets hear your arguments both pro and con.
>
Those stations with Salem formats know that music is all they do. Their announcers don't pray or call on Jesus at all that I have ever heard.

The only stations that can take this stand are owned by fundamental groups. Look at Illinois Bible College (WBGL), Indiana Community Radio Corp (WJCF), and
others.

Not afraid to say the name of Jesus Christ.

 

[Matt]

> Should Christian Radio Compete With Secular Radio or should
> its mission be to narrow cast and preach to the choir only?
> Lets hear your arguments both pro and con.

It seems to me that the answer you seek would depend on which "banner" one would choose to operate a station under.

Lots of stations would rather refer to themselves as RELIGIOUS stations (as this board is named). They prefer to join such organizations as the "National RELIGIOUS Broadcasters." Such a station would do its best work cultivating its "exclusive" audience of people who consider themselves as religious.

That is a natural extension of the narrowcasting that most secular broadcasters do...adult standards for the "over-50's", oldies for the "over-40's", A/C for the "over-30's", new rock for the "over-20's", top-40 for the "over-10's" and Radio Disney for everyone else (I KNOW I'm over-generalizing).

It's the concept by which radio stations have survived for over 50 years now.

If those who run a station want to call it a CHRISTIAN station, then they ought to operate it on CHRISTIAN principles, which are...
<blockquote>--> Inclusive, not exclusive.</blockquote>
<blockquote>--> Oriented toward the lost first, the newly-saved second and the body third.</blockquote><blockquote>--> Not worried about ratings, age-based demographics, groups or anything else that would take the orientation of the station away from the business of saving souls.</blockquote><blockquote>--> Being "salty"...that is, distasteful in and of itself, but encouraging those who listen to taste the "sweetness" of the Lord.</blockquote><blockquote>--> Living as if the law was going to shut the station down tomorrow, when there are souls to save today.</blockquote>

BTW...you can find Scripture to back up each of these points, but I won't preach to this "choir" today.

Now, let's suppose that someone actually DID put a station together that adhered to Christian principles above all else. What would happen?

<blockquote>--> Our saved brothers and sisters would tell the manager that he/she was a "nut", because the station's sound would definitely not be what they were used to hearing on a "Christian" radio station.</blockquote><blockquote>--> Christian broadcast consultants would be knocking on the station's door, offering to help us "correct" our programming before we slide off the cliff ratings-wise.</blockquote><blockquote>--> Local pastors would be asking to have private prayer with the manager and the owner of the station, with the intent being to cast out whatever "demon" had infected them.</blockquote><blockquote>--> Advertisers would cancel their contracts with the station in short order, because the station would not draw a "crowd" as it had done previously.</blockquote><blockquote>--> Ratings would drop, because the station would be too "wild" for the religious folks and too "churchy" for the worldly crowd. Since a person's tastes in music, fashion, etc., tend to change over time beyond the crisis experience of salvation, the station's listeners would be subject to a radical amount of turnover as the "unsaved" morphs into the "choir".</blockquote>

When we "count the cost" of bringing a radio station into line with a normative concept of being "Christian", it is definitely more than most station owners would be willing to pay. Further, the station owner who should choose to do this will be exposing him/herself to much of the same fate that befell Jesus ... criticism, ostricism and excism (death) by the religious folks who consider themselves as God's servants.

How many of us would survive, much less thrive, in such an environment?

Bottom line:
<blockquote>If you're working for a "Religious" station, go ahead and preach to the choir...they're yours anyway.</blockquote><blockquote>If you're working for a "Christian" station, you can't compete any more than light can compete with darkness.</blockquote><blockquote>If you're working for a station that tries to be a little of both, welcome to Laodicea. You'll never totally figure out what you're supposed to be doing.</blockquote>

Later,
Moderator Matt

 

[gr8oldies]

I don't know if you're suggesting all styles of music at once or what. As for being a "Christian" station...who gets to decide who speaks for Christ in the first place (I realize evangelicals and fundamentalists claim exclusivity of the term..they've been screeaming it at the top of their lungs all my life)> I guess it's one of the advantages of Catholicism (which I'm not)..at least the Pope is the final authority. In protestantism, it's a hodge podge of denominations, associations, inependent churches, storefront churches and individuals who have $20 to buy radio time and a cassette recorder to record their program.

What WOULD Jesus program? No one has the answer. <P ID="signature">______________
Greetings from Ohio-where the governor wants everyone to know he's sorry.</P>

 

[Retro]

> > Should Christian Radio Compete With Secular Radio or
> should
> > its mission be to narrow cast and preach to the choir
> only?
> > Lets hear your arguments both pro and con.
>
> It seems to me that the answer you seek would depend on
> which "banner" one would choose to operate a station under.
>
> Lots of stations would rather refer to themselves as
> RELIGIOUS stations (as this board is named). They prefer to
> join such organizations as the "National RELIGIOUS
> Broadcasters." Such a station would do its best work
> cultivating its "exclusive" audience of people who consider
> themselves as religious.
>
> That is a natural extension of the narrowcasting that most
> secular broadcasters do...adult standards for the
> "over-50's", oldies for the "over-40's", A/C for the
> "over-30's", new rock for the "over-20's", top-40 for the
> "over-10's" and Radio Disney for everyone else (I KNOW I'm
> over-generalizing).
>
> It's the concept by which radio stations have survived for
> over 50 years now.
>
> If those who run a station want to call it a CHRISTIAN
> station, then they ought to operate it on CHRISTIAN
> principles, which are...
> --> Inclusive, not exclusive.
> --> Oriented toward the lost first, the newly-saved second
> and the body third.--> Not worried about ratings, age-based
> demographics, groups or anything else that would take the
> orientation of the station away from the business of saving
> souls.--> Being "salty"...that is, distasteful in and of
> itself, but encouraging those who listen to taste the
> "sweetness" of the Lord.--> Living as if the law was going
> to shut the station down tomorrow, when there are souls to
> save today.
>
> BTW...you can find Scripture to back up each of these
> points, but I won't preach to this "choir" today.
>
> Now, let's suppose that someone actually DID put a station
> together that adhered to Christian principles above all
> else. What would happen?
>
> --> Our saved brothers and sisters would tell the manager
> that he/she was a "nut", because the station's sound would
> definitely not be what they were used to hearing on a
> "Christian" radio station.--> Christian broadcast
> consultants would be knocking on the station's door,
> offering to help us "correct" our programming before we
> slide off the cliff ratings-wise.--> Local pastors would be
> asking to have private prayer with the manager and the owner
> of the station, with the intent being to cast out whatever
> "demon" had infected them.--> Advertisers would cancel
> their contracts with the station in short order, because
> the station would not draw a "crowd" as it had done
> previously.--> Ratings would drop, because the station
> would be too "wild" for the religious folks and too
> "churchy" for the worldly crowd. Since a person's tastes in
> music, fashion, etc., tend to change over time beyond the
> crisis experience of salvation, the station's listeners
> would be subject to a radical amount of turnover as the
> "unsaved" morphs into the "choir".
>
> When we "count the cost" of bringing a radio station into
> line with a normative concept of being "Christian", it is
> definitely more than most station owners would be willing to
> pay. Further, the station owner who should choose to do
> this will be exposing him/herself to much of the same fate
> that befell Jesus ... criticism, ostricism and excism
> (death) by the religious folks who consider themselves as
> God's servants.
>
> How many of us would survive, much less thrive, in such an
> environment?
>
> Bottom line:
> If you're working for a "Religious" station, go ahead and
> preach to the choir...they're yours anyway.If you're working
> for a "Christian" station, you can't compete any more than
> light can compete with darkness.If you're working for a
> station that tries to be a little of both, welcome to
> Laodicea. You'll never totally figure out what you're
> supposed to be doing.
>
> Later,
> Moderator Matt
>

Matt, thank you for your very insightful and informative post. You really hit the nail on the head!

 

[Matt]

> I don't know if you're suggesting all styles of music at
> once or what.

The concept of "Christian" goes WAAAAY beyond music. I'm suggesting that those who program the station which goes by the name of Christ should do whatever is necessary to bring the Kingdom of God to the people, and the people (souls) to the Kingdom of God...just like Jesus Christ did.

> As for being a "Christian" station...who gets
> to decide who speaks for Christ in the first place?

I will answer that with a non-radio, but evangelical quotation from Bill Bright (note that he wasn't a "reverend"), founder of Campus Crusade for Christ...<blockquote>Successful witenessing is sharing Jesus Christ in the power of the Holy Spirit, and leaving the results to God.</blockquote>Christ does not "Pre-Qualify" anyone to speak for Him, but if He holds the keys to "death, hell and the grave," He will certainly give the appropriate reward to those who genuinely speak for Him, and to those who don't.

> (I > realize evangelicals and fundamentalists claim exclusivity
> of the term..they've been screeaming it at the top of their
> lungs all my life)

Don't judge all of us strictly by what you hear on the radio. Remember that radio typically highlights the extremes of society rather than the norms, whether it is religious or secular radio that you're talking about.

That means that typically the evangelicals and fundamentalists who rise to prominence on the radio are more fundamental or evangelical than most who march under the banners.

Remember that leaders in Christianity are not representative of the faith of the aggregate, but simply "first among the brothers/sisters in the faith" and only holding that place by their own confessions.

> I guess it's one of the advantages of
> Catholicism (which I'm not)..at least the Pope is the final
> authority. In protestantism, it's a hodge podge of
> denominations, associations, inependent churches, storefront
> churches and individuals who have $20 to buy radio time and
> a cassette recorder to record their program.

All of those you mentioned will face the same test when they stand before the Lord. Both those who are "His" and those who are their own persons and simply "hiding in His robes" will receive rewards appropriate to who they are.

> What WOULD Jesus program? No one has the answer.

Jesus does. Let me give you a starting point... Micah 6:8.

Regards,
Moderator Matt

 

[MikefromDelaware]

Good post about operating a Christian station, etc. As far as should Christian radio compete with Secular radio, it does even if that isn't its intent. If people are tuning in to a Christian station(s) rather than that town's secular station(s) then yes indeed those Christian stations are competing as they are pulling listeners away from the secular stations. A CCM station would be a bigger concern than say a hymn oriented Christian station as the CCM stations demos would be in that 12-49 age range that the secular stations also want for their advertisers thus they are competing.


> > Should Christian Radio Compete With Secular Radio or
> should
> > its mission be to narrow cast and preach to the choir
> only?
> > Lets hear your arguments both pro and con.
>
> It seems to me that the answer you seek would depend on
> which "banner" one would choose to operate a station under.
>
> Lots of stations would rather refer to themselves as
> RELIGIOUS stations (as this board is named). They prefer to
> join such organizations as the "National RELIGIOUS
> Broadcasters." Such a station would do its best work
> cultivating its "exclusive" audience of people who consider
> themselves as religious.
>
> That is a natural extension of the narrowcasting that most
> secular broadcasters do...adult standards for the
> "over-50's", oldies for the "over-40's", A/C for the
> "over-30's", new rock for the "over-20's", top-40 for the
> "over-10's" and Radio Disney for everyone else (I KNOW I'm
> over-generalizing).
>
> It's the concept by which radio stations have survived for
> over 50 years now.
>
> If those who run a station want to call it a CHRISTIAN
> station, then they ought to operate it on CHRISTIAN
> principles, which are...
> --> Inclusive, not exclusive.
> --> Oriented toward the lost first, the newly-saved second
> and the body third.--> Not worried about ratings, age-based
> demographics, groups or anything else that would take the
> orientation of the station away from the business of saving
> souls.--> Being "salty"...that is, distasteful in and of
> itself, but encouraging those who listen to taste the
> "sweetness" of the Lord.--> Living as if the law was going
> to shut the station down tomorrow, when there are souls to
> save today.
>
> BTW...you can find Scripture to back up each of these
> points, but I won't preach to this "choir" today.
>
> Now, let's suppose that someone actually DID put a station
> together that adhered to Christian principles above all
> else. What would happen?
>
> --> Our saved brothers and sisters would tell the manager
> that he/she was a "nut", because the station's sound would
> definitely not be what they were used to hearing on a
> "Christian" radio station.--> Christian broadcast
> consultants would be knocking on the station's door,
> offering to help us "correct" our programming before we
> slide off the cliff ratings-wise.--> Local pastors would be
> asking to have private prayer with the manager and the owner
> of the station, with the intent being to cast out whatever
> "demon" had infected them.--> Advertisers would cancel
> their contracts with the station in short order, because
> the station would not draw a "crowd" as it had done
> previously.--> Ratings would drop, because the station
> would be too "wild" for the religious folks and too
> "churchy" for the worldly crowd. Since a person's tastes in
> music, fashion, etc., tend to change over time beyond the
> crisis experience of salvation, the station's listeners
> would be subject to a radical amount of turnover as the
> "unsaved" morphs into the "choir".
>
> When we "count the cost" of bringing a radio station into
> line with a normative concept of being "Christian", it is
> definitely more than most station owners would be willing to
> pay. Further, the station owner who should choose to do
> this will be exposing him/herself to much of the same fate
> that befell Jesus ... criticism, ostricism and excism
> (death) by the religious folks who consider themselves as
> God's servants.
>
> How many of us would survive, much less thrive, in such an
> environment?
>
> Bottom line:
> If you're working for a "Religious" station, go ahead and
> preach to the choir...they're yours anyway.If you're working
> for a "Christian" station, you can't compete any more than
> light can compete with darkness.If you're working for a
> station that tries to be a little of both, welcome to
> Laodicea. You'll never totally figure out what you're
> supposed to be doing.
>
> Later,
> Moderator Matt
>

 

[gr8oldies]

matt..thanks for the response..but isn't the first thing you have to do still to get ears to the radio station?<P ID="signature">______________
Greetings from Ohio-where the governor wants everyone to know he's sorry.</P>

 

[ginkgotree]

Great comment...what station do you work for?