From 8-1am WLTW switches over to a love songs format playing almost nothing but romantic love songs, while chief rival Fresh 102.7 stays with their regular music rotation and plays zero love songs. I wonder though if there is a demand at night for the type of special love songs WLTW plays at night, and whether it's a mistake for Fresh to stay with their regular rotation at night. Obviously they can't have Delilah but during Brandi's 8 to midnight shift an argument could be made that to compete with Delilah, Brandi should play at least some romantic love songs though none of those songs will ever be remotely as good as WLTW's songs which has a huge rotation to choose from. As I write this in recent times WLTW has played such songs as " My Baby You",
" Listen to your Heart", " Shining Star", and Mariah Carey's " Hero." On the other hand Fresh sticking with their regular rotation has played a heavy metal song by Lifehouse " First Time", another heavy metal song by Bon Jovi " Who says you can't you go home?", a party song " Mambo #5", and another party song " The Sweet Escape." All songs that are never played on WLTW during the 8-1 hours because they don't fit the Delilah format. The argument of course that Fresh would make is that they play zero love songs at night because they're providing an alternative for those people who work at night and want soft music but don't want to hear the sappy weepers that WLTW plays. It's a valid argument. I guess it comes down to this though, if you were the program director for Fresh based on the current numbers at night would you stick to the current format of zero romance or inject some of it onto the program?
" Listen to your Heart", " Shining Star", and Mariah Carey's " Hero." On the other hand Fresh sticking with their regular rotation has played a heavy metal song by Lifehouse " First Time", another heavy metal song by Bon Jovi " Who says you can't you go home?", a party song " Mambo #5", and another party song " The Sweet Escape." All songs that are never played on WLTW during the 8-1 hours because they don't fit the Delilah format. The argument of course that Fresh would make is that they play zero love songs at night because they're providing an alternative for those people who work at night and want soft music but don't want to hear the sappy weepers that WLTW plays. It's a valid argument. I guess it comes down to this though, if you were the program director for Fresh based on the current numbers at night would you stick to the current format of zero romance or inject some of it onto the program?
