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Should Jack come back?

S

sdh483

When Jack FM was on the airwaves here a few years ago, I enjoyed listening to the station. However, it was on a bad signal and eventually flipped to 103.7 FM. I would love to hear Jack come back to Houston. There's a point now where at least 2-4 stations here are playing similar songs and top 40 is over-rhythmic again, we lost what was left of 80s-90s AC (which would probably still be here if they EXPANDED their playlist). Seems like Jack Fm works in larger markets as they have survived in most larger cities, with NYC as the exception, but we all know that story.
 
You could also argue that an oldies station should work in Houston as well. After all, WCBS-FM in New York and KRTH-FM in Los Angeles are successful, yet Houston is stuck with mediocrity.
 
They should change Mix to a JackFM.
 
we had jack FM here .i hated it.it went to a classic rock format.
 
jasondm4 said:
103.7 is just fine doing what it is doing now.
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The ratings and cume would disagree with you. Billing is standing in line waiting for his turn in the argument. 103.7 was already struggling and now that 106.9 is going after the Alternative fanbase with a much better signal over Houston, I'd imagine that Cumulus is already working on the newest format for the little La Porte station that couldn't. In this one man's humble opinion, I hope they give up on Houston and program it for Beaumont where it belongs. There may not be much money in the Triangle anymore, but I can't imagine them turning much of a profit with what they've been doing for the last 4 years being an also-ran in Houston.
 
purpledevil said:
jasondm4 said:
103.7 is just fine doing what it is doing now.
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....... I hope they give up on Houston and program it for Beaumont where it belongs. There may not be much money in the Triangle anymore, but I can't imagine them turning much of a profit with what they've been doing for the last 4 years being an also-ran in Houston.
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103.7 was never licensed to Beaumont; it was in Willis. Then it was Conroe, but not Beaumont.
 
But 103.7 comes into Beaumont as good as 106.9, if not better.

97.5 is a waste of electricity.
 
metroneck said:
Wasn't 103.7 doing redeemable numbers back in the Rock format with W&J mornings?
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Not sure about the Rock 103.7 days, but I think it did redeemable numbers with the Jack format. At one point as Jack, I seem to remember it having over a half million cume.
 
Chuck, I don't recall that KVST was ever licensed to Conroe at 103.7. Moved from Huntsville to Willis, then to the present day La Porte facilities if the ol' memory serves correctly. What I was saying is that it should be programmed to Beaumont as part of the Cumulus Triangle cluster seeing as how the signal is far superior in Beaumont/Port Arthur than it ever will be in Houston. I feel the same way about 97.5. I never intended to state that 103.7 has ever been licensed to Beaumont. Sorry it came across that way.
 
It really is kind of a confusing story. While the station was never licensed to Conroe it had studios there and was generally regarded as being a Conroe station. It actually began in Huntsville on 103.5, moved the COL to Willis and switched to 103.7, then eventually was re-licensed to La Porte. The "replacement KVST" on 99.7 licensed to Willis also began in Huntsville with the call letters KUST, as a simulcaster for K-Star when it was still in Montgomery County .
 
To add to the confusion, KVST never moved to La Porte as the calls were switched with 99.7 resulting in KUST to La Porte, which in turn became KIOL and now KHJK. Whew! It's nearly enough to give one a migraine.
 
103.7 needs to flip back to rock. The buzz ruling the air, they're is killing it. Run 103.7 as a back up to the buzz and score by just being enrolled in the game. It's a half ass signal, so what if you're cloning the buzz, you're a rimmer. VH1 copied MTV in the early years.
 
metroneck said:
103.7 needs to flip back to rock. The buzz ruling the air, they're is killing it. Run 103.7 as a back up to the buzz and score by just being enrolled in the game. It's a half ass signal, so what if you're cloning the buzz, you're a rimmer. VH1 copied MTV in the early years.
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Make this man a Program Director. I've often thought that Cumulus should mirror what Univision did in San Antonio on rimshot KLTO-McQueeney with either 103.7 or 97.5. It would at least put a dent in the ratings the Buzz gets now, and might give KRBE a shot at getting back in the top 5 by taking 94.5 down a share or so. It couldn't get much worse ratings wise for 103.7 right now anyway and you'd have to think with how hot Alternative seems to be this last year or two, a near 2 share would be a welcome site for a station that has hovered below a 1 since its first appearance 5 years ago.
 
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