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Should Urban AC stations Add Old School Hip Hop to there format?

K

KDRadio

Guest
I think that Urban AC stations should add older hip hop songs to there playlist. The generation of 25- 35 grew up with hip hop and wants to here more familiar tunes on the box. may be a rakim or a tribe called quest there what do you think?
 
I say hell yeah!
Cox "tried" to bring that here to ATL with 97.1 JAMZ "Best Jamz of 80s, 90s and Now," but of course had no direction with the station.
 
It's a real gray area for me, being a former Urban/Urban AC station. A lot of people listen to Urban AC, because they don't want to hear Rap/Hip-Hop of any kind, and you don't want to alienate them. Others, like yourself, would love to hear Hip-hop/Rap from back-in-the-day. The only solution I've been able to come up with on the issue, is to daypart it somehow. Friday or Saturday evening is the obvious choice. But, it's hard for me to pay something like "Stairway To Heaven" by The O'Jays and then bust into "They Want Efx" by Das Efx. It's a fine line to walk. I think you would increase your CUME (total amount of listeners), but you have to somehow block it off from your traditional playlist. Otherwise, it doesn't really fit the format.

I think it would be easier for Mainstream Urban & CHR/Rhythmic stations to add some Old School Hip-Hop and Rap to their playlists. I think the listeners of these stations would appreciate it a little more than Urban AC listeners would.
 
Old Skool Rap R&B Friendly Songs Like" Teenage Love" By Slick Rick ,and" I need love "By L.L. Cool J. Should get some Urban A/C airplay .
 
I don't think Old School Rap should be played on Urban AC for the same reason why many upbeat pop songs are not heard on mainstream Soft AC stations, it does not fit the ears of the loyal target female audiences of the format. Upbeat Pop artists does not work for middle-aged Soft AC listener. However, there are younger adults who enjoy the upbeat pop artists but do not like hard rock sound and the Hot AC stations cater successfully to this core group. Maybe it is time for a development of an Urban Hot AC format that features a more upbeat variety than Urban AC and avoids the young skewed urban hip hop music.
 
First, I would like to see the Hot Urban AC format. Jamz in ATL wasn't a serious attempt. WUHT in Birmingham I think shows some Hot Urban AC tendencies but needs some tweaking. If this format can't get off the ground, then adding old school hip-hop to UACs is the way to go. It would have to be dayparted (morning drive, later half of afternoon drive) during the week. On the weekend Friday nights and Saturday afternoon, evening and nights. I know here in Charlotte, Q92.7 just introduced an old school hip-hop show on Saturday nights. V101.9 plays old school rap here and there, especially on Friday nights and on Saturdays. When I lived in Milwaukee, WJMR had (and still does have) an old school hip hop show on Friday and Saturday evenings. It's been on for approximately 3 years so, it can work. If it's not being done during a specialty show, the song choice has be right. You can't obviously play Too Short or NWA, but artist like LL, Eric B & Rakim, Queen Latifah, A Tribe Called Quest would work.
 
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