SHOULD WE GIVE UP ON RADIO?!?

[radiofriend1]

Yup.

Trusted by far more Americans than Fox News, according to the Pew studies.

But I perfer the hot chicks in short skirts...

take away their telepromters and they are L-O-S-T

 

[X-14]

Joe, when did you 'own' these stations? Just curious.
[/quote]

Last half of the 90's.... sold them to CC and ran them for five years before "leaving" end of last year. Before me they were owned by the Tarkenton's who also had made the stations extremely local.
Joe
[/quote]

Not trying to be argumentive, just trying to clarify... they weren't owned by a group of lawyers between the Tarkentons and CC?

 

[X-14]

Jacor, wasn't it?

 

[jpedicino]

Joe, when did you 'own' these stations? Just curious.

Last half of the 90's.... sold them to CC and ran them for five years before "leaving" end of last year. Before me they were owned by the Tarkenton's who also had made the stations extremely local.
Joe
[/quote]

Not trying to be argumentive, just trying to clarify... they weren't owned by a group of lawyers between the Tarkentons and CC?


Nope.... owned by Legacy Communications. Myself (minority owner.... realllllly minority and four finanacial people from Atlanta. Don't think any of them were lawyers. We bought from Tarkentons (Magic 96.7 and WCOH AM) Later bought Bright 98.1 and 720 AM from Janz Broadcasting in LaGrange. Sold to CC. They moved 96.7 to Atlanta and then moved 98.1 and 720 to Newnan as they built new studios for all three.
Joe
[/quote]

 

[Anyacat]

Radio has changed and will continue to change. For example, before telelvision, radio was the major source of entertainment and information in the home. However, with the advent of television, radio was forced to change. Staples such as soap operas, game shows and variety programming moved to television. In the 50s, with the advent of Rock, radio began to cater to a younger audience by offering music. However, the legendary jocks of the 1950s and 1960s also became celebrities in their own right, some of them local but some gaining national recognition. Throughout all this, radio sold advertising time and advertisers sold product. However, if radio's objective was as a vehicle of advertising, it did so by providing popular programming. Today, in an effort to reduce overhead, the voices are all but gone. So music may still be played and commercials still air, but the intimacy of the medium, the connection people made with programming is gone. One might as well buy an IPod. The New York Times article, which is referenced here, and which I posted elsewhere, asks the age-old chicken and egg question--are people leaving radio because it no longer connects with them in a meaningful way or are other music delivery systems what people want? As a listener I find less of what I want on radio, but I certainly don't find it with an IPod--but if radio is simply a vehicle through which products are sold, doesn't that defeat the purpose?

 

[FloydB]

Radio has changed and will continue to change.......Today, in an effort to reduce overhead, the voices are all but gone. So music may still be played and commercials still air, but the intimacy of the medium, the connection people made with programming is gone. One might as well buy an IPod. The New York Times article, which is referenced here, and which I posted elsewhere, asks the age-old chicken and egg question--are people leaving radio because it no longer connects with them in a meaningful way or are other music delivery systems what people want? As a listener I find less of what I want on radio, but I certainly don't find it with an IPod--but if radio is simply a vehicle through which products are sold, doesn't that defeat the purpose?

Agreed. I hate it that some stations tried to compare their music to "your iPod". If it's like my iPod, then why would I want to hear someone else program it when I can control my own music on my own iPod? If radio wants to relive it's former lustre, it needs to be truly live and an outlet for new artists, not rehashing the same old favorite fifteen hundred times an hour. When I hear a song I'm unfamiliar with, it kills me until I know who the artist is. With a live personality, they tell you who the artist is, and the next thing you know you're in or online at your favorite music source trying to add that artist to your collection.