ssetta said:
With all this talk and promotion about WEEI's new FM simulcast on 93.7, once the switch finally takes place, do you really think anyone will still be listening on AM 850? I somehow don't think so. Many modern radios that you buy do not have AM tuners in them, and usually if they do, they suck and can barely pick up any stations. I remember years and years ago, WEEI used to be on 590 AM, and WHDH used to be on 850. If I can recall, WEEI was simulcasting on both 590 and 850, but eventually gave up the 590 signal, though I don't know if that was originally planned. But who would listen to AM if they can have FM?
Radio boards are wonderful things. They let people who have absolutely no idea what they are talking about babble on.
First, the shift of WEEI from its heritage position at 590 to 850 was not a case of simulcasting and eventually giving up. The American Radio crowd "bought' the intellectual property of WEEI, told employees it would not impact them, then, consistent with its grand tradition of constantly lying, moved the format to 850 and gassed many long-term employees of both WHDH and WRKO. There was a brief simulcast period during the transition before WEEI's owners went all biz, a plan which was announced at the time of the WEEI frequency swap. The simulcast was not long term, so nobody "gave up." The sports radio format migrated to a stronger signal, since the WHDH "information station" concept was a disaster. American needed programing and, being woefully inadequate at producing it on AM, had to go out and buy it for its failing 850 signal while they figure out how to monetize the towers.
Second, the "clarity" of the FM signal is a double-edged sword. WEEI has a lot of mouth-breathers and fat people whose wheezing will become amazingly apparent on FM. The poor mic technique one can get away with on AM is a disaster on FM. I predict near-constant tweaking of the FM processing to reach a balance between room noise and slobbering. People may actually find the AM signal less harsh on their ears.
Third, ESPN as a standalone sports station in Boston makes less sense for the network than the current position of riding second call on a local sports outlet. They'll make more money with their long-form events being aired on a successful sports station than they will pulling a point-five-share as the third player in the format. it will also make more money for Entercom. The ESPN radio profit center is not all-day listening in major markets. It is filling the gaps between drive-times in smaller markets that cannot sustain the talent and production costs of full time sports radio and getting long-form events on attractive signals in major markets at night when there is no local sports PBP.
Fourth, the decline and fall of AM radio in Boston is a function of a bunch of lousy operators taking over prime signals.
590, 680 and 850 should be viable frequencies, two are 50KW with good dial position, albeit less than stellar patterns, and the 590 frequency is strong in much of the metro. After selling its sportsradio format, WEEI rushed headlong into specialty broadcasting, and never forget that Salem is in the specialty broadcasting business. 680 never really recovered from RKO General's problems as it was grabbed after the FCC revocation decision by a group of people who were barely-functioning idiots in the radio business. WBUR's growth is not due to signal, it is due to the buffoons at American radio blowing up a thoughtful talk station in favor of a desire for its conception of "hot talk" with such things as the Vicki Jones/Howie Carr disaster, the Leykis idiocy and a variety of morning shows that gutted the news element to crawl all over the perceived humor of non-professionals (ozone/moes) who knew nothing about holding an audience. When Sconnix cashed out, 850 became first an adjunct to a television operation, the erstwhile WNEV, which was also run by amateurs and was a spectacular failure until its sale to Ansin, who went to the other extreme and destroyed journalism in television news in Boston. The former "Voice of the City" became a toy of the incompetent "let's try radio" crowd at American Radio who took over right around the time the station was drifting through four AM radio GMs in three years.