This explains why they keep calling themselves "850 WEEI"...no wait, they're saying "93.7 WEEI"
aren't they?

I just had Mutt and Lou on and they said "93.7 WEEI". Yes, 93.7 and 103.7 might be considered "ancillary augmentations" but don't forget the
idea is that now that they have strong competition on the FM dial, they want to lure people to that
FM signal, primarily. Yes "93.7 (is the) 'FM presence on the Boston dial" and I guess they will stay
on 850 as well.
Two scenarios:
--Exact same programming on 850 and 93.7, and when there are conflicts like Red Sox/Celtics (assuming
they ever play again...), put one on AM and one on FM
--Run ESPN 24/7 on the 850 and again, they can deal with play-by-play conflicts by putting one on AM, one on FM.
Or they can always bump some stuff like Mon. Night Football to 680 if necessary.
The PC Friars could well be part of the 103.7 lineup, or if not, they could well carry the games.
Oh and by the way the monster 850 signal?
Sucks.
Well, at night it does, especially west of Boston. Or if you are near high tension wires. Or work
in a building like my post office. Otherwise, 850 is a real powerhouse. I can sit in the breakroom at work and try to get 850 in but it's very faint, very subject to interference. 93.7? Clear as a bell.
Powerhouse? Assuming you can get WEEI. Without interference, even. Maybe by day it's OK, but...
>>a sports leader on AM
AM is grandpa's favorite radio band. Times are changing and the focus shifts to FM. Perhaps if
Entercom could pick up another FM (doubtful but who knows) they could launch a music (or something else?) station
on it (return of Mike FM?), or perhaps even move/simulcast WRKO there. Say, for example,
Greater decides to deal off 96.9. Entercom buys it (yeah right, a major competitor in the
market) and voila, Mike 96.9 or "96.9 WRKO-FM". (Howie as usual is telling his listeners to switch to WCRN at sunset. "Maybe by next year at this time I'll be on FM in Boston and won't have to tell people this.") Meanwhile, EEI on FM takes in listeners
who are tired of AM's limitations.
But yeah, the guy in Nova Scotia who can get EEI 850 by day is happy

It is true that there may be
select areas where 93.7 or 103.7, etc. may be slightly shaky, and 850 is there to help out. But
just listen to EEI and you'll see the focus is on the 93.7 frequency ("guess what...we're on the
FM dial too!") and the only time you hear a mention of 850 is when they give out the text
number, 850850.