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Sign of the times?

D

deff junction

Guest
I was at my doctors office the other day.
The receptionist,upon finding out I work in radio,said"I hate radio"
Too boring.same old music"'She appeared to be in her mid 20s.
Comments?
 
Let just say its one that thinks that she would be in their prime demographic.
When I said I worked for W---. she said. w? Is that radio? I hate radio.
 
deff junction said:
Let just say its one that thinks that she would be in their prime demographic.
When I said I worked for W---. she said. w? Is that radio? I hate radio.
Click to expand...

Heh. Gee, and she was in a doctor's office...isn't that THE DEMO?

(Remember, anecdotes are only data points, not trends, but still...)
 
Sam Lit said:
You should have asked, does that mean you don’t listen to AM? Tell her, they fixed AM, with I-BUZZ. Haven’t you heard.
Click to expand...


She probably would have answered, " I listen sometimes in the AM but mostly I listen to my Ipod".

In reality, Itunes, Ipods and satellite is fixing the radio problem. It just takes the "radio Biz" a little while to catch on.

20 somethings have 8 plus years of alternatives to radio. If the delivery of their favorite artists is old school radio, it's not cool or cutting edge. Hence the repsonse from little miss 20 years old. Radio is slowly heading into the attic, right next to where we keep the television rabbit ears.
 
I'll be upstairs mom, in the attic. The receptions better there anyway.

That's crap. They said that when TV came along. Then the RCA 45 rpm player. Then color TV. Then the 8-track player in the car. The cassette. Then cable TV. Video games. Video "disc" player. Betamax. Then VHS recorders. Then the Walkman. Then the Discman. The internet. Then DVD's. Satellite TV. Satellite radio. Video on demand. HDTV. Ipods.

All that noise, and in 25 years, commercial and non-com radio listening nationwide is off a whopping 2-4%! Yeah, radios dead.
 
It is terrestrial radios’ operative attention span component that is fading. When you factor an individuals entertainment planning, particularly for music, it is unlikely you will find anyone exited enough to say, ’WOW, I just can’t wait to get home to listen to the radio, and 42 minutes of music per hour’, with all the long winded hype that comes along with it. It may be overtly stigmatic to overlook that AM/FM listening measurements are estimates, designed solely for the patronization of terrestrial radio.
 
amfmsw said:
I'll be upstairs mom, in the attic. The receptions better there anyway.

That's crap. They said that when TV came along. Then the RCA 45 rpm player. Then color TV. Then the 8-track player in the car. The cassette. Then cable TV. Video games. Video "disc" player. Betamax. Then VHS recorders. Then the Walkman. Then the Discman. The internet. Then DVD's. Satellite TV. Satellite radio. Video on demand. HDTV. Ipods.

All that noise, and in 25 years, commercial and non-com radio listening nationwide is off a whopping 2-4%! Yeah, radios dead.
Click to expand...


That's funny... half of the technology you mentioned can only be found in museums and great grand dad's house. Correct me if i'm wrong but the "subject" was a 20 something, in a doctors office mentioning that radio has zero impact in her life. No one said that radio is dead.
I for one, enjoy the tecnological cycle, heck if you check my garage, you'll probably find a strictly AM transistor radio right next to a portable 8 track. The point being, the new gen listeners have a huge list of choices for finding their music.

And as far as national listenership off only 2-4%, I find it hard to believe. Now that satellite and internet listening is being measured, I'm sure those figures will be much higher.
 
My point is that we've always had alternative to AM/FM radio, and it still stands. Although the 20 somethings aren't current heavy users, that does not dictate the future. My oldest son, 21, was a heavy radio user till 14, when he discovered my old tapes of KB-15, WLS, Wibbage, WABC, WCAU-FM and WFIL. He said that today's radio is boring compared to "my stations". BUT, he is becoming a jazz/classical and talk format (Mancow) radio listener. The 20 something will get bored of the isolation of Ipods I call 'em portable Seeburgs) and such. Only radio, live honest-to-god radio has the one-to-one human touch, especially when the listener is alone at night in a car. An Ipod can't deliver the World Series Game 1 tonight. It can't give reports on the tragedy in California that are live. It can't give weather warnings (although their phone is capable) They'll discover that, and become users, maybe not for music...but that's ok too.

A major problem however is that programming and ownership have retarded personality radio. Juke box liner automation & sat delivered formats at smaller stations has all but eliminated the "farm system" of radio. High School LPFMs are a necessity for the preservation of the species, and commercial broadcasters should support them.

By the way, Satellite radio has about 4% penetration nationwide, and is hardley a threat to terretrial radio. A bigger threat is boring programming.
 
Here’s something I’ve wondered about. If 20-somethings aren’t heavy users, why do radio advertisers continue to focus their attention on them and ignore the over-50 demographic, especially in light of the up and coming baby boomers with money to spend?

With the technologically savvy younger generation listening to radio less and less because of all the alternatives available to them, would you not think radio would shift its focus to a generation perfectly contented with the convenience of simply turning on their radio dials? Instead, with virtually no programming aimed at them, the older generation stops listening, too.

So is it because the businesses who advertise really don’t want the older customer? Is it because ad sales departments are too young and can’t relate to the interests of the older consumer – restaurants, resorts, financial planning, even medical care? Is it because there’s no market for easy music – that, despite recent best-selling CDs by Tony Bennett, Michael Buble, and Barry Manilow?

You'd think radio would pay attention to the segment who's more apt to listen to the radio in the first place.
 
Bluehen
You have too much common sense.You make some Great points.
 
This thread reminds me of that Twilight Zone episode where the old guy can hear nothing but old radio shows on his big ol' radio "set". A boy points to the radio and asks "What's that?" The old man answers "It's a radio, son!" He eventually turns young again, going back to the time of the old shows he had been listening to on his special radio set. This character is almost as sad as the average aircheck collector :D
 
When a forest fire threatens a nearby town and the local station just plays the same tired songs over and over again, and that station used to be THE local news source,there is something wrong.
When a PD screams at one of his jocks for reading tornado warnings and interrupting the music flow,there is something wrong.
When the automation freezes up and nobody gets around to fixing it,and all you hear on the air is nananananana for FOUR hours,there is something wrong.
When a freight train goes off the track and starts leaking deadly gasses and the towns mayor can"t get anyone to answer the phone at any of the stations in his town,(all owned by Clear Channel)there is something wrong.
When there is a flood and the only station that that mayor can use to alert his people,is an illegal pirate,there is something wrong.
When a gas pipleline explodes,the local station is playing some canned show and people have to rely on out of state media for info and that staion used to be the local news source,there is something wrong.
I remember Queens Radio GAGA.Radio.someone still loves you but it aint the suits
 
deff junction said:
When a forest fire threatens a nearby town and the local station just plays the same tired songs over and over again, and that station used to be THE local news source,there is something wrong.
When a PD screams at one of his jocks for reading tornado warnings and interrupting the music flow,there is something wrong.
When the automation freezes up and nobody gets around to fixing it,and all you hear on the air is nananananana for FOUR hours,there is something wrong.
When a freight train goes off the track and starts leaking deadly gasses and the towns mayor can"t get anyone to answer the phone at any of the stations in his town,(all owned by Clear Channel)there is something wrong.
When there is a flood and the only station that that mayor can use to alert his people,is an illegal pirate,there is something wrong.
When a gas pipleline explodes,the local station is playing some canned show and people have to rely on out of state media for info and that staion used to be the local news source,there is something wrong.
Click to expand...

Absolutely... and lotsa luck if you're ever stuck in a traffic jam on the weekend.
 
Absolutely... and lotsa luck if you're ever stuck in a traffic jam on the weekend.
[/quote]


"New Jersey FAST TRAFFIC EVERY 15 MINUTES Around the Clock on New Jersey 101.5"

Hmmm I'm thinking atleast the TRAFFIC side of things is in slightly BETTER shape than the NEWS side!

Local Radio has become the new REGIONAL RADIO!

Such a Shame :-[
 
radio aint dead, lots of people listen to it...if radio was dead WMMR or any other station wouldn't exist. obviously radio is importand...how else would you know whats popular?
 
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