Inside Radio said:Is radio's love affair with baseball still going strong?
It's Opening Day - but you can hear today's season openers on so many more places than even five years ago. Former ARS and CBS Radio exec David Pearlman - who tried to buy three minor-league teams - tells us "at its core, baseball is a terrific TSL programming vehicle." But "baseball on the radio has never been more diluted" by its availability on satellite, Internet
and cable.
The crack of the bat, the scent of hot dogs and the Bisons opening day this Thursday: Signs of Spring! Baseball is a wonderful game, but no longer the "national past time." Kids see it as boring. Scandals abound in the majors.
The progression of Buffalo Bisons over the years has gone from WBEN, WGR, WWKB and now WECK. At one time the Bisons were the gem of Buffalo sports. These days they compete with the Bills and red hot Buffalo Sabres and relegated to a 1 kW signal of a classic country station. At one time, broadcasters paid a rights fee to broadcast Bisons games. These days, the team buys airtime from the radio station.
Aside from hard-core baseball fans, who spends any great deal of time listening to minor league baseball these days? Major league radiuo ratings look superb in the 12+ realm, but when the ratings are sorted out, with the exception of major market teams (Yankees, Cubs, Dodgers, Red Sox, Giants) the numbers skew 50+. Minor league baseball is an even greater challenge.
Despite being one of the finest franchises in minor and major league baseball, the Bisons have pulled meager ratings over the last five years. It seems most fans would rather be at the game, where there's usually a good seat to be found in one of America' best ballparks.
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