J
Joseph_Gallant
Guest
With no figure-skating, NBC's prime-time Olympic coverage last night (February 22nd) was badly beaten by Fox's "American Idol 5" (the link is to a Zap 2 it.com article).
How bad?? "Idol" beat NBC's Olympic coverage by a two-to-one margin in overall viewers (and probably worse in young-adult demographics). The good news was that once "Idol" ended, NBC's coverage led the ratings for the rest of the evening.
Tonight (February 23rd), NBC will devote the great majority of it's four-hour (8 P.M.-12 Midnight ET/PT) prime-time show to the long program in women's figure-skating, traditionally the most-watched Winter Olympic event for American television.
But NBC faces tough competition during the early part of the evening: From 8 to 9 P.M. (ET/PT), the early part of NBC's coverage must face the "Idol" results show, an episode of "Survivor", and "Dancing With The Stars" (the latter will be two hours). The first hour of prime-time tonight may be the most cut-throat and competitive hour of prime-time in the history of network television broadcasting.
How bad?? "Idol" beat NBC's Olympic coverage by a two-to-one margin in overall viewers (and probably worse in young-adult demographics). The good news was that once "Idol" ended, NBC's coverage led the ratings for the rest of the evening.
Tonight (February 23rd), NBC will devote the great majority of it's four-hour (8 P.M.-12 Midnight ET/PT) prime-time show to the long program in women's figure-skating, traditionally the most-watched Winter Olympic event for American television.
But NBC faces tough competition during the early part of the evening: From 8 to 9 P.M. (ET/PT), the early part of NBC's coverage must face the "Idol" results show, an episode of "Survivor", and "Dancing With The Stars" (the latter will be two hours). The first hour of prime-time tonight may be the most cut-throat and competitive hour of prime-time in the history of network television broadcasting.