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Simon, Globe: Deal could keep WCRB classical

R

racconradio

http://www.boston.com/news/globe/living/articles/2006/06/27/deal_could_keep_wcrb_classical/

"If all goes as planned, local classical music fans will be able to keep listening to their favorite radio programming on WCRB-FM. But instead of tuning into 102.5 as they now do, they'll turn to another frequency on the FM dial, 99.5...The Globe has learned that Greater Media is in negotiations to sell its 99.5 frequency -- currently country music station WKLB-FM -- to New Jersey-based Nassau Broadcasting. Greater Media would retain the WKLB call letters and country music format and switch them to 102.5, a stronger signal in Boston, said Heidi Raphael, Greater Media's director of corporate communications. In turn, Nassau hopes to launch a classical music format on 99.5 -- and then apply to the Federal Communications Commission for the WCRB call letters."

Article says sale expected to be completed next month.
 
more on the big switcheroo at http://www.bostonradiowatch.com

"Last Wednesday(6/21), a day after the on-line industry trade publication AllAccess.com broke the story about Greater Media and Charles River Broadcasting formally agreeing on a format and call letter swap, Greater Media's management informed staffers at its WKLB-FM/Country 99.5FM in Dorchester and employees over at Charles River Broadcasting’s WCRB-FM/Classical 102.5FM in Waltham of the likely scenario in the upcoming station/format moves on the Boston radio dial... Although country music has performed fairly well ratings-wise on a suburban 99.5FM signal since moving there from 96.9FM(currently talk WTKK-FM) in August 1997, Greater Media hopes to fill the gap between WKLB's current audience ranking (overall 9th based on most recent Arbitron survey) and its ability to generate bigger revenues(16th based on 2005 numbers) after country music settles on a much stronger 102.5FM frequency."
 
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