Re:Morning Drive, Steve Sweeny...
> what is it with these morning shows
> having "couples", so to speak? I agree that a talented
> morning guy can shoulder the whole thing.
> Maybe it is speaking volumes about how limiting the
> corporate mentality is, and how the real talents are just
> fed up with the business as we know it. No question mark,
> period, end of sentence.
I had the opportunity to do mornings in Columbus OH. The only semblance of a "partner" I had was the news/sports guy. I was told not to talk to him, engage him in any way. Just let him read the news/sports. Which, of course I promptly ignored.
The point is...my morning show was nothing more than a "flanker" to Stern. I wasn't expected to win. As a matter of fact, I was told not to try to win. To just keep 3 shares off the competitor so that Stern would remain #1. In my case... Nothing says "we have nothing entertaining" quite like the positioner "The Most Music In The Morning". Perhaps WZLX doesn't expect Sweeney to challenge for #1. Corporate radio as a whole has basically put all it's eggs into one basket. We see it happening right now with Infinity. When Stern goes, I'll bet that at least 25-33% of the stations currently carrying his show, flip format. Morning teams, if good, are VERY good. But, it seems as if some teams are thrown together haphazardly, and you just cannot create chemistry. I love Sweeney's comedy, but haven't really listened to his morning show enough to have an opinion. I did listen to David Lee Roth that week, and can tell you. He's so over-rehearsed in his basic stories, that he'd get really old, really fast. Dave's not a radio guy. You cannot rehearse what we do. You have to be able to think quickly, and you'd think he'd be good at it, but he's really not.
It goes back to talent development. We're about to see the true ramifications of our industry's ignorance of this facet of programming.