A
AliceTheCook
Guest
Got a question, and I hope you or someone might know the answer. WHY do all the Spanish stations here keep swapping formats and frequencies relentlessly? One day, it's "Super Estrella" on 104.9, and "El Gato" at 101.7. The next month, they've swapped formats but not calls. Then one station decides to use three or four stations to simulcast the same format. Then that goes away soon thereafter. Then there'll be an AM/FM simulcast (KZMP) that stays for a while, goes away for a while, then comes back. Or take a KZMP-1540 and count the 15 or so call letter changes over the last 25 years. Or take KESS/KSSA, whose call letters seem to pop up anywhere and everywhere on the dial, AM and FM. It's nearly impossible to track what Univision, Entravision and the others are doing.
My point here is, does this not get frustrating for the listener? Isn't it counterproductive to keep doing all this switching around? Seems like when it's a 'white' station, format/frequency/call letter swapping is a big ordeal that stations usually shy away from. Maybe KLNO and (the latest version of) KESS and KEGL/La Preciosa are getting popular because, God forbid, there's some CONSISTENCY there???
My point here is, does this not get frustrating for the listener? Isn't it counterproductive to keep doing all this switching around? Seems like when it's a 'white' station, format/frequency/call letter swapping is a big ordeal that stations usually shy away from. Maybe KLNO and (the latest version of) KESS and KEGL/La Preciosa are getting popular because, God forbid, there's some CONSISTENCY there???