> > WUNR, a spanish news/talk station, pulled a 0.5 rating in
> > the latest ratings. Not bad for a station with a so-so
> > signal that's never pulled ratings before.
> >
> > The pundits underestimate Spanish radio in this market,
> and
> > foolishly.
> >
> WUNR does carry SOME Spanish but the station carries a
> variety of brokered-time programs in many languages, only
> one of which is Spanish. I have no idea of the breakdown of
> the various languages and the number of hours per week that
> WUNR carries each--but the languages and hours/week/language
> undoubtedly vary over time as independent program producers
> come and go. WUNR carries some programming in
> English--including Black gospel and programming that targets
> English speakers from the Carribean. Other languages include
> Hatian Creole (French). I think there is also some Russian,
> maybe some Polish, and some Portuguese. Years ago, WUNR
> broadcast a few hours per week in Yiddish. WUNR has carried
> such programming for about 40 years now, with no departure
> from the multi-ethnic theme. Back in the 60s, when the the
> station left its previous calls (WBOS) to the then co-owned
> FM, it chose the WUNR calls to represent "United Nations
> Radio." The brokered-time AM station whose programming is
> definitely mainly (though not exclusively) Spanish is WRCA
> 1330. Another station with at least as diverse a palette of
> languages--including several Asian languages--is WAZN 1470
> (the calls phonetically spall "Asian" and the owner is a
> Chinese-American).
>
You are right, this is definitely a brokered station. But Radio and Records is listing it as Spanish N/T.