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Since when does WUNR get ratings?

C

ciao99

Guest
WUNR, a spanish news/talk station, pulled a 0.5 rating in the latest ratings. Not bad for a station with a so-so signal that's never pulled ratings before.

The pundits underestimate Spanish radio in this market, and foolishly.
 
> WUNR, a spanish news/talk station, pulled a 0.5 rating in
> the latest ratings. Not bad for a station with a so-so
> signal that's never pulled ratings before.
>
> The pundits underestimate Spanish radio in this market, and
> foolishly.
>
WUNR does carry SOME Spanish but the station carries a variety of brokered-time programs in many languages, only one of which is Spanish. I have no idea of the breakdown of the various languages and the number of hours per week that WUNR carries each--but the languages and hours/week/language undoubtedly vary over time as independent program producers come and go. WUNR carries some programming in English--including Black gospel and programming that targets English speakers from the Carribean. Other languages include Hatian Creole (French). I think there is also some Russian, maybe some Polish, and some Portuguese. Years ago, WUNR broadcast a few hours per week in Yiddish. WUNR has carried such programming for about 40 years now, with no departure from the multi-ethnic theme. Back in the 60s, when the the station left its previous calls (WBOS) to the then co-owned FM, it chose the WUNR calls to represent "United Nations Radio." The brokered-time AM station whose programming is definitely mainly (though not exclusively) Spanish is WRCA 1330. Another station with at least as diverse a palette of languages--including several Asian languages--is WAZN 1470 (the calls phonetically spall "Asian" and the owner is a Chinese-American).
 
> > WUNR, a spanish news/talk station, pulled a 0.5 rating in
> > the latest ratings. Not bad for a station with a so-so
> > signal that's never pulled ratings before.
> >
> > The pundits underestimate Spanish radio in this market,
> and
> > foolishly.
> >
> WUNR does carry SOME Spanish but the station carries a
> variety of brokered-time programs in many languages, only
> one of which is Spanish. I have no idea of the breakdown of
> the various languages and the number of hours per week that
> WUNR carries each--but the languages and hours/week/language
> undoubtedly vary over time as independent program producers
> come and go. WUNR carries some programming in
> English--including Black gospel and programming that targets
> English speakers from the Carribean. Other languages include
> Hatian Creole (French). I think there is also some Russian,
> maybe some Polish, and some Portuguese. Years ago, WUNR
> broadcast a few hours per week in Yiddish. WUNR has carried
> such programming for about 40 years now, with no departure
> from the multi-ethnic theme. Back in the 60s, when the the
> station left its previous calls (WBOS) to the then co-owned
> FM, it chose the WUNR calls to represent "United Nations
> Radio." The brokered-time AM station whose programming is
> definitely mainly (though not exclusively) Spanish is WRCA
> 1330. Another station with at least as diverse a palette of
> languages--including several Asian languages--is WAZN 1470
> (the calls phonetically spall "Asian" and the owner is a
> Chinese-American).
>
You are right, this is definitely a brokered station. But Radio and Records is listing it as Spanish N/T.
 
> You are right, this is definitely a brokered station. But
> Radio and Records is listing it as Spanish N/T.
>

Seeing how it took radio & records over a year to figure out that WKOX and WXKS were simulcasting, it doesn't surprise me at all.
 
> > WUNR, a spanish news/talk station, pulled a 0.5 rating in
> > the latest ratings. Not bad for a station with a so-so
> > signal that's never pulled ratings before.
> >
> > The pundits underestimate Spanish radio in this market,
> and
> > foolishly.
> >
> WUNR does carry SOME Spanish but the station carries a
> variety of brokered-time programs in many languages, only
> one of which is Spanish.

What does WLYN do these days? I can't get them where I live, but the last time that I drove down from New Hampshire they were some kind of foreign language. Are they heard in downtown Boston, by the way?
 
> You are right, this is definitely a brokered station. But
> Radio and Records is listing it as Spanish N/T.

Most of WUNR's weekday daytime programming is currently Spanish. Perhaps a number of Spanish organizations bought enough consecutive blocks of time to make it effectively serve as a Spanish station during prime hours.
 
> What does WLYN do these days? I can't get them where I
> live, but the last time that I drove down from New Hampshire
> they were some kind of foreign language. Are they heard in
> downtown Boston, by the way?

WLYN is still a multi-ethnic brokered format. There is a fair amount of Spanish programming, and many others as well. Along with WAZN 1470, it's owned by Arthur Liu's "Multicultural Radio".

Their 700 watt daytime signal is fair to good in Boston, depending on where you are. Their 76 watt nighttime signal is confined to mainly the North Shore.

WLYN's daytime signal, and Bob Bittner's 740 WJIB Cambridge, are currently the last two remaining analog AM Stereo broadcasts in the greater Boston area.
 
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