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Sinclair Gets Deal With NBA Including Local Direct-to-Consumer Rights

Y2kTheNewOldies

Y2kTheNewOldies

www.nexttv.com

Sinclair Gets Deal With NBA Including Local Direct-to-Consumer Rights

Bally Sports-branded nets to launch service in 2022
www.nexttv.com www.nexttv.com

NBA teams local agreements with Bally Sports.

Sinclair Broadcast Group‘s regional sports network unit Diamond Sports Group has signed a new deal with the National Basketball Association that gives its Bally Sports networks permission to offer streaming content including live games on an authenticated and direct-to-consumer basis.



The deal covers 16 NBA teams in their local territories.


Diamond Sports also said it made deals to raise $600 million in new capital from existing borrowers. The new funds are expected to be used to help build the DTC platform.


Sinclair has been looking to launch a direct-to-consumer service this year to bolster its RSN business, which has been under strain from cord-cutting and heavy debt
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