Sinclair Broadcast Group today launched Sinclair Original Programming, a division that will develop and create original content.
SOP’s focus, Sinclair said, will be on entertainment content and business-to-consumer content such as infomercials and direct response commercials. Initially, shows will be developed for the company’s MNT and CW affiliates and will air in primetime and afternoon time periods on the weekend.
The division will be led by Arthur Hasson, who is being named chief operating officer of Sinclair Original Programming, reporting into David Smith, Sinclair’s president-CEO. Hasson will also continue as GM of Sinclair’s Harrisburg, Pa., CBS affiliate WHP, which also airs MNT programming on a subchannel, and CW affil WLYH.
http://www.tvnewscheck.com/article/78651/sinclair-starts-original-programming-division