Sinclair Launching 'TBD' Diginet

[crackedscreen]

Sinclair Broadcast Group announced today the upcoming launch of TBD, what it calls “a pioneering new over-the-air TV network that will deliver fresh and relevant digital-first programming into millions of U.S. homes while also reinvigorating traditional television for today’s millennial audience.” TBD will officially launch in early 2017 on digital subchannels across Sinclair's stations.

TBD, Sinclair’s second multicast launch, will include web series, short films, fashion, comedy, lifestyle, eSports, music and viral content, all curated through partnerships with creators, including some of the biggest content companies in the digital world — Jukin Video, Legendary Digital Networks (Nerdist & Geek and Sundry), Whistle Sports, Kinonation, Zoomin’ and Canvas Media Studios, among others.

“With a vast library of varied content under license, and the immense universe of digital content always expanding, TBD’s entertainment promise is always ‘To Be Determined’,” Sinclair says.

Sinclair will be retaining The QYOU, a curator of online video culture for television, to program the network and to provide creative support.

http://www.tvnewscheck.com/article/99810/sinclair-to-launch-internetbased-diginet-tbd

 

[umfan]

An OTA channel targeted at millenial's isn't likely a good business plan.

 

[Morgan Wick]

The only programming worth having on linear channels is live events. Sinclair's first diginet, American Sports Network, realized that even though it has no shot at acquiring sports people actually care about. Having eSports *might* work for this network, though ESPN and TBS have had middling success with it at best, but everything else no one will want to watch on a schedule when they can pull it up online whenever they want. This network *might* also find success premiering new episodes of online series, but I don't know if that would work either.