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Sinclair Plans To Ramp Up Creation of Original Content

Y2kTheNewOldies

Y2kTheNewOldies


The content push was started by the launch of The National Desk news show and a podcast series. The company also recently added National Desk Weather to some of its local newscasts and on social media. The weather content is seen as the basis for a new morning show.

Sinclair sees enhancing its programming with game elements.

The company also plans to use its digital reach to promote and deliver content.

“Digital viewing is growing, with our current average monthly unique users of 80 million to 90 million,” Ripley said.
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I think game shows will be the only thing sold outside of Sinclair to 3RD parties where Sinclair doesn't own a station in a market, to Nexstar, TEGNA, Scripps, Gray, etc. In West Michigan, CW7 will air most of the content since Sinclair owns WWMT along CW7 as well. I was surprised that Let's Ask America was only on Scripps TV station for a couple of years and GSN in the late night hours. Otherwise, Let's Ask America wasn't on anywhere else.
 
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