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Sinclair to cut staff by 5%

You have to remember, excluding radio in Seattle, Sinclair has 173 TV stations across the country. Seattle radio is a tiny drop in the ocean of potential cuts.
 
Curt, Corine & Leonard” morning show are out. Alisa Hashimoto (music director) is also out.

radioinsight.com

KPLZ Morning Show Exits In Sinclair Layoffs - RadioInsight

Sinclair Broadcast Group announced layoffs on Wednesday affecting five percent of their total workforce. The largest operator of local television stations also owns four radio stations in Seattle. Among the exits from the company are the “Curt, Corine & Leonard” morning show at Hot AC “Star...
radioinsight.com
 
To answer Newsbot's question, it certainly seems that way with Star and KVI, but they've really made some changes to KOMO. Under Fisher, the only talk show they had was Inside Out on Saturday mornings, now they've got talk from 10 A-4P on Saturdays, and at least 9A-Noon on Sundays. Star has always struck me as a bit odd, since they don't change jocks hardly ever.
 
Business aside, it's sad to see some of these long-time KPLZ employees leaving. I hope they are able to find new opportunities, because they all are experienced and talented. They've certainly had a great run, and I'm sure that there are very few in the radio business who have been able to say they've worked at the same radio station for that many years.
 
Curt and Corine have been around forever. Best of luck to them. What I find surprising is Kent Phillips is still there! Great that he's still holding the reigns on 101.5 (albeit I remember him first from the late and great Northwest Afternoon).
I wouldn't be surprised if some people get cut at their CBS TV affiliates in eastern WA and Oregon.
 
Folks we have all been predicting these outcomes for the past year or more. They were inevitable even before the pandemic. Now they are coming to fruition. Sad for radio, but not unexpected. I think radio survives but edges more and more to a terrestrial version of SXM.
 
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Curt, Corine & Leonard were an absolutely fantastic morning show. I wonder if it was difficult to find a foothold in the morning daypart ratings, considering that "Star" is sandwiched between 92.5 and 106.1 on the CHR side, and 94.1 and 106.9 on the AC side. Star is sort of a compromise between both sides.
 
bobdavcav said:
...they've really made some changes to KOMO. Under Fisher, the only talk show they had was Inside Out on Saturday mornings, now they've got talk from 10 A-4P on Saturdays, and at least 9A-Noon on Sundays.
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You're wrong about Fisher. The Saturday paid financial show "Talking Real Money" started before the sale to Sinclair and Herb Weisbaum hosted a paid show after that one.
 
Really? I had thought Talking Real Money came on in 2013 or 2014. Back to Star, any idea what they're going to do in mornings now? I always thought Star had a good morning show, though I've shifted more to pure news listening lately in that daypart.
 
seatownmedia said:
Folks we have all been predicting these outcomes for the past year or more. They were inevitable even before the pandemic. Now they are coming to fruition. Sad for radio, but not unexpected. I think radio survives but edges more and more to a terrestrial version of SXM.
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Yeah, didn't the big IHeart big cuts start January 2020, when the pandemic was still just a threat and/or a rumor?
 
boombox4 said:
Yeah, didn't the big IHeart big cuts start January 2020, when the pandemic was still just a threat and/or a rumor?
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The biggest cuts in the industry arrived in the period of the 2008-2009 "Great Recession" where a combination of the economy, improved technology and the arrival of truly portable new media all occurred. While there was no single "anniversary date" for this, it began in that period and continued on in later years.

Add to this the introduction of the PPM, which showed audience to be about 1/3 smaller than previously believed, and rates in the top markets were driven downwards.
 
I do primarily TV now. Made the transition professionally years ago.

Now that I've sold my radio interests (literally), it's fun to just dabble and consult for the remaining radio groups that look for creative technical solutions and workflows. Given the challenges since the 2008 Recession, more than happy to assist from the sidelines. As long as I'm able to help them make or save money, I'm in no hurry to return as a radio employee, let alone owner.
 
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