Singles

[MarioMania]

Who's choice is to have a follow up?

The Artist or the Record Company?

 

[tall_guy1]

Record company...most likely. With pop music the artist is little more than a "product."

 

[MarioMania]

The artist should at lease have some input

 

[davideduardo]

The artist should at lease have some input

Since it's the record company's money that goes for the promotion of a release, they are going to want to retain control. Their promotion staff has a better knowledge of what will work for radio and new media than the artist generally does.

Of course, the bigger the artist, the more likely they will have some input.

Yet when we see artists taking control of the A&R functions, as often as not we can predict an album that will stiff out.

I'm not a big fan of record companies or record promoters, but they represent the business aspects of music and have a better vision for that side of music. They may be accused of not understanding the art, but obsession with "art for art's sake" often leads to disaster.

 

[TheBigA]

The artist usually has input in deciding what songs to record, and turning those songs over to the label. Their job should be to deliver an album that's all singles.