Wild was in their prime with the Dog House. They wanted to syndicate into other markets, but they had no backing from management. They signed a contract and were promised syndication, only to be put in Riverside, if you even call that a syndication.
They could've been popped on in Seattle, but management didn't want them to compete with other CC stations...
They brought Wild so much revenue, especially with the Comedy Jams, and Wild is still making money, albeit not as much as before, off of JV's concept.
The Dog House was going to leave 94.9 anyways at the end of 2005, so they found a reason to dump them so they could rebuild earlier. Wild is a shell of its former self.