Re: Sirius "Shuffle" (sample hours)
> >My bone of contention with VH is that their playlists are
> too "safe" without >any OH WOW pop to it!!! Score one for
> Sirius.
>
>
>
> Valid point. I think this will change drastically in the
> months ahead.
> Playing it safe is costing radio millions. Still, there have
> to be some
> parameters. But, they sure need to be tested...
>
Well living here in the East Tennessee area, and having Sirius, I can now compare the two since we have a new "Jack FM" on the air here in Knoxville. I really like both "Jack FM" and "Sirius Super Shuffle". But "SuperShuffle" is definately wider and deeper and delves into many more genres. They include formats like country, hip hop, reggae, smooth jazz, standards, etc. into the mix that traditional, over the air "Jack" formats usually do not. These are usually "spice" records and aren't played as heavily as the typical "Jack" type tracks are though. Anyway, I actually really am enjoying both formats. I like all kinds of music, so the variety of "Super Shuffle" works great for me, but I can see where it might be a bit wide and risky for an FM station. That's the advantage of being a satellite station though.
Anyway, I'm a subscriber to both Sirius and XM (and a HUGE fan of Sirius especially), so I am very impressed with their new "Super Shuffle" channel. Also, I am impressed with the new "Jack FM" here in the Knoxville area too. Overall, I think the Variety Hits/Adult Hits format has legs and might be one that stays around if done right. It seems to me to basically be the new "oldies" format for the Generation X age group now in their 30s and 40s. And since it targets this age group, it has that same deadpan, smartass, imaging and presentation that connects with this demographic and makes the presentation sound much different than the typical oldies station that was aimed at the previous, baby boomer generation.