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SiriusXM Acquires Podcast Platform Simplecast

Y2kTheNewOldies

Y2kTheNewOldies

https://www.hollywoodreporter.com/news/siriusxm-acquires-podcast-platform-simplecast-1298928

Pairing it with AdsWizz, the ad tech unit of SiriusXM, "creates an end-to-end solution that enables creators to publish and generate revenue from their podcasts, all in one place."

In the latest deal in the burgeoning podcasting business, audio entertainment giant SiriusXM has acquired Simplecast, a platform that enables podcasters to publish, manage and measure their content.

Financial terms of the deal, SiriusXM's latest after the acquisitions of Pandora and a stake in SoundCloud, weren't disclosed.

Led by founder and CEO Brad Smith, Simplecast has attracted such companies and content brands as Netflix, Armchair Expert with Dax Shepard and Anna Faris' Unqualified.
Click to expand...

SiriusXM adapting to audio content.
 
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