SiriusXM Advertising

[TheBigA]

I listen to 70s, 60s, Fox Headlines, Patriot, Urban View, (mostly talk)

Those channels are listened to by mainly older men. Not a target of the types of advertisers you would prefer. Instead that audience attracts medical services, drugs, insurance, legal services, financial services, and 1-800 numbers. Once again, compare the ads you hear on Sirius with similar stations on broadcast radio. I bet they're very similar

 

[Stuart]

I definitely agree about the older men part. (We like to be called Seasoned Citizens ). I still like shopping in stores (not online) and there are still lots of advertisements for brick-and-mortar stores on radio and television.

Well, if you would excuse me, it is time for dinner, then I have to try on a new Christmas Sweater, then bed. (It's almost 2:45pm) 😴

 

[kwthom]

I understand this point. I guess I would need to know on average how many people are listening to SiriusXM at one time.

One of those key data points that NOBODY is going to divulge, due to a myriad of reasons. Yet, the industry pro's could extrapolate an approximate value.

This is not to be funny or disrespectful.... What I read about SOME shows on CNN or MSNBC are averaging less than a million viewers. (of course, some are doing better). During the low rated shows there are still advertisements for popular brands. I am almost possible there are more than 1 million people listening to SiriusXM at one time. Why would major brand companies not want to capitalize on this untapped market, terrestrial radio sure does.

I'm going with what @b-turner has nailed the target with this comment:

Stuart says there are surely more than a million folks listening to Sirius/XM at any given time. I agree. Aside from demographics and the fact the low rated show might be a bonus or cheap spot to match or beat cost per thousand to get the buy, the question is how many are listening to the many options offered by Sirius/XM at one time? A million divided by 100 channels isn't much.

The going rate for a spot on a channel that has advertising (during any given period of the day...) is again another one of those things that SXM isn't gonna volunteer.

Unless, you have a product to market, and a checkbook to procure advertising on SXM.

 

[Stuart]

I actually never thought about all of the SiriusXM listeners listening to many stations (and apps), so I see how the million or so people are divided.

Thank you everybody for helping me understand this better! 😁

 

[kevtronics]

On a talk channel I heard SiriusXM play two Camp Lejeune litigation ads back-to-back, one by long-time professional voiceover artist Jeff Laurence, and another by a cheery-sounding woman whose tone of voice totally belied the seriousness of the health problems she was describing.

 

[Kelly A]

On a talk channel I heard SiriusXM play two Camp Lejeune litigation ads back-to-back, one by long-time professional voiceover artist Jeff Laurence, and another by a cheery-sounding woman whose tone of voice totally belied the seriousness of the health problems she was describing.

Yeah I think there's a deadline for potential victims joining the class action suit. Every ambulance chaser is looking to gather up enough qualified plaintiff's.

 

[wadio]

Isn't SiriusXM's business model subscription review? The ads on the channels that require blocking of local ads are probably just gravy.

 

[gr8oldies]

Isn't SiriusXM's business model subscription review? The ads on the channels that require blocking of local ads are probably just gravy.

Part of their brand promise is commercial free music. They sell ads on talk, sports and even the comedy channels (no blocking needed, they run between comedy bit segments.

 

[gr8oldies]

I listen to 70s, 60s, Fox Headlines, Patriot, Urban View, (mostly talk)


I understand this point. I guess I would need to know on average how many people are listening to SiriusXM at one time.
This is not to be funny or disrespectful.... What I read about SOME shows on CNN or MSNBC are averaging less than a million viewers. (of course, some are doing better). During the low rated shows there are still advertisements for popular brands. I am almost possible there are more than 1 million people listening to SiriusXM at one time. Why would major brand companies not want to capitalize on this untapped market, terrestrial radio sure does.

A lot of advertisers have nothing to do with Fox News especially.

 

[wadio]

Part of their brand promise is commercial free music. They sell ads on talk, sports and even the comedy channels (no blocking needed, they run between comedy bit segments.

Of course I meant "revenue," not "review." But does anyone know the ratio of subscription revenue to ad revenue?