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SiriusXM Changing Direction

The bigger issue is manufacturers eliminating Apple CarPlay in favor of their crappy interface.
I think the service not being included as often with new cars is a bigger issue, but both are important. How does Sirius get new subscribers other than when people buy a car? Are that many people actually getting the service for the first time via a streaming only subscription or by installing their own radio in their car? I doubt it.

While they are getting fewer new subscribers, they are also making it more difficult for their existing subscribers to enjoy the service. Buy a new car without SXM and your most loyal subscribers that enjoy the service will stream you on the phone, but others will drop off. The casual SXM subscriber who got it since it came with their previous car won’t be streaming from their phone in their new car. The CarPlay user experience is inferior in every way compared to listening via satellite.
 
I think the service not being included as often with new cars is a bigger issue, but both are important. How does Sirius get new subscribers other than when people buy a car? Are that many people actually getting the service for the first time via a streaming only subscription or by installing their own radio in their car? I doubt it.

While they are getting fewer new subscribers, they are also making it more difficult for their existing subscribers to enjoy the service. Buy a new car without SXM and your most loyal subscribers that enjoy the service will stream you on the phone, but others will drop off. The casual SXM subscriber who got it since it came with their previous car won’t be streaming from their phone in their new car. The CarPlay user experience is inferior in every way compared to listening via satellite.
I imagine the manufacturers want to upcharge for the radios. I wonder if SXM has any say over it.
 
I imagine the manufacturers want to upcharge for the radios. I wonder if SXM has any say over it.
I imagine that SXM has the ability to negotiate and if they had a service that wasn’t losing subscribers, they would have more leverage. Imagine them telling Honda “we will pull SXM from all your vehicles and sign a deal with Toyota to include our service with all of their vehicles unless you include the radio with all of your models.” If they had a service that was gaining subscribers, and not just apathetic subscribers, but ones who liked the service, they could do that.
 
I imagine that SXM has the ability to negotiate and if they had a service that wasn’t losing subscribers, they would have more leverage. Imagine them telling Honda “we will pull SXM from all your vehicles and sign a deal with Toyota to include our service with all of their vehicles unless you include the radio with all of your models.” If they had a service that was gaining subscribers, and not just apathetic subscribers, but ones who liked the service, they could do that.
Maybe Congress needs to get involved like they did for AM when manufacturers wanted to kill it.
 
Here's something the president likely never considered: How his tariffs would affect Sirius Radio:

So the fear is that if vehicles cost more, it will effect the expendable income of people to buy extras like Sirius/XM radio. I would guess that to be true. I also noticed in other posts that a few of the panicked public want congress to force the bloated government to control more of their life by making auto makers include satellite radio in new cars next to the ignored AM band. Why? Would it not be better to cut the government down to the bare minimum, and let the public reap the savings through the government not wasting the money it currently spends on nonsense. If it cuts your tax burden, you'll be able to afford the entertainment you choose. Let the pubic keep their cash and make their own decisions about Satellite and AM radio. We don't NEED either and if we want it we can find a way to get it without a government babysitter.
 
So the fear is that if vehicles cost more, it will effect the expendable income of people to buy extras like Sirius/XM radio.

I think what she's saying is if vehicles cost more, they'll keep driving what they have or buy used cars rather than new cars that contain the free trials. If the consumers don't get the free trial, they're not likely to subscribe.

I also noticed in other posts that a few of the panicked public want congress to force the bloated government to control more of their life by making auto makers include satellite radio in new cars next to the ignored AM band.

I haven't seen that, but even if they did, it wouldn't cost the government anything. The government isn't paying for the radios. The buyers are.

If it cuts your tax burden, you'll be able to afford the entertainment you choose. Let the pubic keep their cash and make their own decisions about Satellite and AM radio. We don't NEED either and if we want it we can find a way to get it without a government babysitter.

You should be more concerned about what these tariffs are going to do to the cost of things you buy. A 25% tariff on a new car could add $10,000 to the price. That's a lot of money.
 
I think what she's saying is if vehicles cost more, they'll keep driving what they have or buy used cars rather than new cars that contain the free trials. If the consumers don't get the free trial, they're not likely to subscribe.



I haven't seen that, but even if they did, it wouldn't cost the government anything. The government isn't paying for the radios. The buyers are.



You should be more concerned about what these tariffs are going to do to the cost of things you buy. A 25% tariff on a new car could add $10,000 to the price. That's a lot of money.
Unless it is successful and ultimately brings better trading partnerships. Or we can meet the status quo and continue on a path of ultimate bankruptcy. I now, the young and dumb say debt doesn't matter, but it does. Mathematics is the only exact 'science' we have. I am in agreement that we are in for some serious short term pain, but the long term will make it worthwhile.
Regarding consumers free trials; everyone who is interested in Sirius XM probably already knows about it. If they want it they will buy it. If they are not inclined to buy they would have let it expire after the three months trial.
 
Unless it is successful and ultimately brings better trading partnerships. Or we can meet the status quo and continue on a path of ultimate bankruptcy. I now, the young and dumb say debt doesn't matter, but it does. Mathematics is the only exact 'science' we have. I am in agreement that we are in for some serious short term pain, but the long term will make it worthwhile.
Regarding consumers free trials; everyone who is interested in Sirius XM probably already knows about it. If they want it they will buy it. If they are not inclined to buy they would have let it expire after the three months trial.
The young and financially illiterate are the target demo for just about all advertisers and media these days. The internet already has them. Legacy media like radio (including satellite) are trying to get their share. Go stupid or go broke, radio.
 
Going after a lack of dollars doesn't seem like a great idea to me. Why don't we find something relivent to people. Radio is doing the same crap it has done since the 70s. That is over. Unless it provides something people want that isn't duplicated on the phone, they should tune off the transmitter, save the electricity and call it a day. Maybe it is over or maybe something entertaining will come along, but the crap I am hearing ain't it Your young and illiterate comment reminds me of a time way back when the big station had a zillion listeners and a travelling boom box. Our sales guys went to a remote and took pictures of their crowd. They developed the prints and used it as a sales package for us,the ac competitors to the AOR giant. They went in showed the pics and asked the sponsor to circle any in the crowd that the actually wanted in their stores. It actually brought some attention to us and our more adult audience Mostly it amused me, and to.me that's all that mattered
 
Unless it is successful and ultimately brings better trading partnerships.

The current president signed existing trading partnerships with both Canada and Mexico in his first administration. They're still in effect now.

Breaking your own trade deals won't encourage anyone to ever sign one again.

Unless it provides something people want that isn't duplicated on the phone, they should tune off the transmitter, save the electricity and call it a day.

The government won't let them. Their license requires them to stay on the air.
 
If the new media is internet, then turn in the license. If radio is viable, give them something they want to listen to.
 
If the new media is internet, then turn in the license. If radio is viable, give them something they want to listen to.

There are 16,000 broadcast adio stations in this country. Some are viable, some aren't. You can't generalize.

Lots of money-losing internet stations. Apple Radio is losing money. Fortunately they have other products that make money.
 
If the new media is internet, then turn in the license. If radio is viable, give them something they want to listen to.
Playing the hits with a minimum of gab is exactly what people in the money demos want radio to be doing. That's what the internet is giving them. Turning back the clock to the "personality radio" of the '80s while playing current and recent hits won't bring anyone new in, nor will it stop the exodus of advertser-attractive listeners to streaming sources.
 
The young and financially illiterate are the target demo for just about all advertisers and media these days. The internet already has them. Legacy media like radio (including satellite) are trying to get their share. Go stupid or go broke, radio.
The reason why 25-44 among non-Hispanic whites and 18-34 among Hispanics and Blacks are such prime targets is that is where family formation and spending takes place. More soap, detergent, TP, cooking oil, motor oil and miles on the car. It is where consumption is at the highest, and lifetime brand preferences are at the lowest.

That is why the prime TV audience is 18-49.

Most people don't become more financially literate as they age.
 
When the satellites went up, Sirius and XM positioned themselves as better than radio. No commercials and nationwide coverage. At the time there were no smartphones and definitely no streaming in the car. As the years went by, streaming in the car became more reliable. There are many choices that are commercial free and it’s worldwide. Not to mention, it sounds better because there is more bandwidth per channel.
People are canceling SiriusXM for Pandora. That’s what they don’t want. But unfortunately, Pandora’s box is opened. If they shut down Pandora, the people aren’t going to subscribe to SiriusXM again. They’ll go to another streaming service.
 
I really doubt it. I don't recall that Sirius has ever marketed that service, except to subscribers who already had the satellite service.
SXM made a push to get auto repair shops to sign their customers up for free streaming-only trials, where they would instruct them how to stream to their car radio. I don't know how successful it was.
 
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