SiriusXM inks a new long-term agreement with the NBCUniversal News Group under which the simulcasts of MSNBC and CNBC will continue to air on SiriusXM, as will the Today Show Radio channel. Under the deal, SiriusXM also becomes the advertising representative and end-to-end ad tech platform for a broad slate of NBC News, MSNBC and CNBC podcasts.
"We're exceedingly proud to continue our relationship with the NBCUniversal News Group, whose shows and hosts are among the best in the industry," said SiriusXM President and Chief Content Officer Scott Greenstein. "Over the years we've seen that relationship grow, with Today hosts creating their own SiriusXM programs and providing additional content exclusively for our listeners. And beyond Today, with breaking news on MSNBC and financial updates on CNBC, SiriusXM subscribers can take the trusted programming of NBCUniversal wherever they go."
