SiriusXM/Pandora Partner With TikTok For Content Sharing & New Channel

[Y2kTheNewOldies]

SiriusXM/Pandora Partner With TikTok For Content Sharing & New Channel

SiriusXM has announced a partnership with TikTok to join "forces on the rollout of new and innovative content across each

radioinsight.com

TikTok, SiriusXM and Pandora today announced they are joining forces on the rollout of new and innovative content across each of their platforms. Creating listener experiences curated specifically for each platform’s loyal fans will allow TikTok, SiriusXM, and Pandora to deliver access to groundbreaking programming, exclusive performances, special events, and some of music’s top and emerging talent.

This summer, SiriusXM will launch TikTok Radio, a full-time music channel featuring the trending sounds that are redefining pop culture from TikTok. TikTok Radio will be presented by TikTok creators, tastemakers, and DJs. TikTok Radio will be available in vehicles and as a streaming channel on the SiriusXM App, desktop, and all connected devices.

This is interesting I heard of Tik Tok Radio also appearing on Iheart too

First Listen: iHeart Australia’s TikTok Trending - RadioInsight Parts of this is to cater to the Gen Z Demo as mentioned in previous posts in relation to Tik Tok's audiences and users.

 

[Marcos_C]

TikTok's part of the deal is that it will give its users "access to select re-airings of Pandora’s original events series, Pandora LIVE."

I have always viewed TikTok as a visual phenomenon, so it would be interesting to see how that partnership with SiriusXM works out.