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SiriusXM projected to have lower subscriber gains later in 2023

Kelly A said:
What RD had was commitments, not listeners. RDI had purchased, and were licensees of several derelict mostly-AM stations. When running any radio station group, there's a lot of back-office and legal support required to maintain it. RD never made a dime, nor was it intended-to. As I mentioned prior; it was an extension of the Disney marketing arm. And like any large business, a structure inside of Disney was created to run it. From a cost standpoint; RD was a rounding error on the Disney books, but like anything-business, eventually management needs to know the return on investment. Streaming, and on-line was where the audience they were trying to reach went, so why would a company keep some old and substantially more expensive form of media that NONE of your target audience lived?

I've heard that Disney allowed them to move RD on-line plus a handful of HD-2/3 leases to shed the cost of operating useless AM stations, while assessing whether any audience left made the move. Remember, there is also a cost of producing programming for RD, whether the delivery method is radio or streaming. The question was; is RD more viable if you changed the delivery method to where the kids are?
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Understood.

But if 16% of RD's listeners were listening to the AM, that meant that 84% of them (whatever the size of their listenership actually was) were already listening to the RD stream online when they switched. I would hazard a guess that not even 1% of RD listeners were using the HD-FMs.

The obvious answer to your last question / statement is that no, it wasn't apparently viable. The audience growth wasn't adequate enough after they switched to online-only to keep it going.

Where this relates to the present discussion is that I don't think that radio / Sirius / etc. going all online is going to be the great audience keeper -- long term -- that they think it will be. 20 years from now the competition in every content arena will increase. Not that any of the executives are looking at things 20 years out.
 
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OriginalSample said:
Stations like SiriusXM Hits 1, Pandora Now and TikTok Radio are usually way in front of the current music out there. By the time some of the songs play on terrestrial radio, it’s been weeks if not at least a month that they played on SiriusXM channels.
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Remember that teens don't subscribe to Sirius/XM. For the in-car portion of the service, half don't drive and the majority who are old enough to drive don't own their own car. So why would the "hot currents" channels on Sirius/XM want to do something that is primarily of appeal to non-consumers?

As BigA said, everyone gets new music at the same time. But exclusively current channels can add more new currents every week, so they may be earlier than terrestrial radio in making an add. One of the reasons is that terrestrial radio CHR is designed to appeal to young adult women, not teens. And we are all aware from research and experience that there is a limit to how many new songs a week and a month that audience segment is willing to accept.
 
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They’re not very similar. I’ ll let others decide for themselves.
Z100 the last hour or so:
Pandora Now:

minutes ago - 4:42 PM

Made You Look​

  • Meghan Trainor
InfoListen

13 minutes ago - 4:39 PM

Lizzo​

  • Moone Walker
InfoListen

16 minutes ago - 4:36 PM

Uh Oh​

  • Tate McRae
InfoListen

19 minutes ago - 4:33 PM

What's My Name​

  • Fivio Foreign feat. Queen Naija and Coi Leray
InfoListen

23 minutes ago - 4:30 PM

Shirt​

  • SZA
InfoListen

26 minutes ago - 4:26 PM

Spend It​

  • Babyface Ray
  • Blxst
  • Nija
InfoListen

30 minutes ago - 4:22 PM

Boy's a Liar​

  • Pink Pantheress
InfoListen

34 minutes ago - 4:18 PM

Spin Bout U​

  • Drake
  • 21 Savage
InfoListen

37 minutes ago - 4:15 PM

Quickie​

  • Moneybagg Yo
InfoListen

40 minutes ago - 4:12 PM

Peru (Remix)​

  • Fireboy DML
  • Ed Sheeran
InfoListen

43 minutes ago - 4:09 PM

Flowers​

  • Miley Cyrus
InfoListen

Back End​

  • Finesse2tymes
InfoListen

49 minutes ago - 4:03 PM

Changes​

  • Jeremih
InfoListen

52 minutes ago - 4:00 PM

Do It Again​

  • NLE Choppa
  • 2Rare
InfoListen

55 minutes ago - 3:57 PM

Tukoh Taka​

  • Nicki Minaj
  • Maluma
  • Myriam Fares
  • FIFA Sound
InfoListen

58 minutes ago - 3:54 PM

10:35​

  • Tiesto
  • Tate McRae
InfoListen

1 hour ago - 3:50 PM

Shakira: Bzrp Music Sessions, Vol. 53​

  • Shakira
  • Bizarrap
InfoListen

1 hour ago - 3:48 PM

Players​

  • Coi Leray
InfoListen

1 hour ago - 3:45 PM

Wrapped Around Your Finger​

  • Post Malone
InfoListen

1 hour ago - 3:42 PM

Goofy​

  • Tink
InfoListen

1 hour ago - 3:39 PM

Forever​

  • Lil Baby
  • Fridayy
InfoListen

1 hour ago - 3:36 PM

On Wat U On​

  • Moneybagg Yo
  • GloRilla
InfoListen

1 hour ago - 3:33 PM

2 Million Up (Remix)​

  • Peezy
  • Jeezy
  • Real Boston Richey
  • Rob49
InfoListen


It would be absurd to say these stations play the same amount of new music or sound the same. Which brings me to my next take that someone on here brought up as a point on another thread.

Looking at a playlist and actually hearing the station you’ll conclude with a total different “feels” for the station. Pandora Now has a vast array of new songs and newer artists than Z 100.
 
OriginalSample said:
Looking at a playlist and actually hearing the station you’ll conclude with a total different “feels” for the station. Pandora Now has a vast array of new songs and newer artists than Z 100.
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Terrestrial radio has a totally different target: audiences that advertisers want to reach. Pandora wants to get people to subscribe to their program service.

A pure current and new release service on radio would appeal almost entirely to teens. There is essentially no radio advertiser interest in teens.

P.S. If you are going to put a list in your post, try to edit out the wasted spaces and unnecessary lines and huge fonts. It makes it very hard to read and takes multiple screen scrolls to view. (I did like the comparison, though!)
 
OriginalSample said:
Stations like SiriusXM Hits 1, Pandora Now and TikTok Radio are usually way in front of the current music out there. By the time some of the songs play on terrestrial radio, it’s been weeks if not at least a month that they played on SiriusXM channels.

TikTok Radio is the most intriguing of these channels since a lot of what they play has gone viral on their app. They are essentially creating their own hits.
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Though they just let Cat Haley, who hosted the TikTok top 10, go.
 
gr8oldies said:
Though they just let Cat Haley, who hosted the TikTok top 10, go.
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I think I heard her once. Tbh today was the first time hearing TikTok since last summer. If it was her that I heard, I thought her delivery and presentation was of someone of her peer group ( I’m guessing Gen Y).
 
OriginalSample said:
They’re not very similar. I’ ll let others decide for themselves.
Z100 the last hour or so:

Looking at a playlist and actually hearing the station you’ll conclude with a total different “feels” for the station. Pandora Now has a vast array of new songs and newer artists than Z 100.
Click to expand...

You're looking in the wrong place. The "recently played" section on a website shows the mixture of currents, re-currents, and gold. Pandora Now only plays new songs. They're two different things. But the currents Z100 plays are the same as the currents played by Pandora Now. Just mixed with lots of other songs.

OriginalSample said:
It would be absurd to say these stations play the same amount of new music or sound the same.
Click to expand...

I never said they play "the same amount of new music." I was very clear that Z100 mixes new music with older songs.
 
DavidEduardo said:
Terrestrial radio has a totally different target: audiences that advertisers want to reach. Pandora wants to get people to subscribe to their program service.

A pure current and new release service on radio would appeal almost entirely to teens. There is essentially no radio advertiser interest in teens.

P.S. If you are going to put a list in your post, try to edit out the wasted spaces and unnecessary lines and huge fonts. It makes it very hard to read and takes multiple screen scrolls to view. (I did like the comparison, though!)
Click to expand...
I did cleaned it up a bit before posting. I edited out the digital art that accompanied the song title and artist. The message format is not friendly to these copy paste jobs. I wanted to make sure I posted before losing the info since I’m using my phone. The fonts from the Pandora site are much larger.

After reading some of the information you and TheBigA are posting, it wouldn’t be fair to compare Terrestrial radio to Satellite. They are two different mediums with different demos.

Primarily, I listen to talk on Terrestrial radio for the local content but even that has become limited. I listen to stations in Florida and California since I find their content to be more of my interest.
 
OriginalSample said:
After reading some of the information you and TheBigA are posting, it wouldn’t be fair to compare Terrestrial radio to Satellite. They are two different mediums with different demos.
Click to expand...

It's more complicated than that. Sirius offers hundreds of channels. Very few markets have access to hundreds of local stations.

All I was saying is it's incorrect to say that Pandora or Sirius are "way out in front." Everyone gets the same songs at the same time. The way in which they're presented is different, and that's because they are at different audiences and have different revenue streams.

The Highway (Sirius) has on occasion played songs that have not been officially released by artists not on record labels. That's a different thing, and there are shows on some FM stations that also play unreleased music by local artists. But that is also different from what you were talking about.
 
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TheBigA said:
You're looking in the wrong place. The "recently played" section on a website shows the mixture of currents, re-currents, and gold. Pandora Now only plays new songs. They're two different things. But the currents Z100 plays are the same as the currents played by Pandora Now. Just mixed with lots of other songs.



I never said they play "the same amount of new music." I was very clear that Z100 mixes new music with older songs.
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There are artists and songs that Pandora Now plays that Z100 won’t touch. Also, given that most radio listeners only listen to 15 mins of a station at one time, the perception is that a terrestial station is behind with new music if you tune in and hear mainly recurrents. There was a 20 min period of time in the playlist I posted where Z 100 played 3 songs that were a year or older.
 
TheBigA said:
The Highway (Sirius) has on occasion played songs that have not been officially released by artists not on record labels.
Click to expand...
The Highway also likes to push what its staff thinks should be the next single from an album before the label sends a song to radio. Sometimes, the choices are wrong -- Luke Combs' "Tomorrow Me" and Kane Brown's "Whiskey Sour," for example -- but the songs continue to get played occasionally. But The Highway will always add the pushed radio single when that decision is made, regardless of whether the staff or PD doesn't particularly care for it.
 
OriginalSample said:
There are artists and songs that Pandora Now plays that Z100 won’t touch.
Click to expand...

They may not be in the format. Once again, Pandora Now plays new songs. There are a lot of new songs they also won't touch because they're not in their format.

OriginalSample said:
Also, given that most radio listeners only listen to 15 mins of a station at one time, the perception is that a terrestial station is behind with new music if you tune in and hear mainly recurrents.
Click to expand...

I agree with that perception. I'm just saying it's not correct.

You asked about the chart. Songs are released at the same time, but they have an "IMPACT date" for the chart. For example, The Kid Laroi's new song has an impact date of Feb 7. However, hundreds of Top 40 stations are playing the song already. It's even charted at #24, so we know it's getting a lot of airplay. It will take time for it to go from #24, where it may be getting 15 or so spins a week, to #1, where it will get over 100 spins a week. But then again, we're talking about a local radio station, not a national music service.
 
TheBigA said:
They may not be in the format. Once again, Pandora Now plays new songs. There are a lot of new songs they also won't touch because they're not in their format.



I agree with that perception. I'm just saying it's not correct.

You asked about the chart. Songs are released at the same time, but they have an "IMPACT date" for the chart. For example, The Kid Laroi's new song has an impact date of Feb 7. However, hundreds of Top 40 stations are playing the song already. It's even charted at #24, so we know it's getting a lot of airplay. It will take time for it to go from #24, where it may be getting 15 or so spins a week, to #1, where it will get over 100 spins a week. But then again, we're talking about a local radio station, not a national music service.
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Yes, but perception is reality. As the saying goes. Anyway, good song from Kid Laroi and thanks for explaining the chart and Impact date. You get a thumbs up for that.
 
OriginalSample said:
Also, given that most radio listeners only listen to 15 mins of a station at one time, the perception is that a terrestial station is behind with new music if you tune in and hear mainly recurrents.
Click to expand...
People listen to all audio sources in bits and pieces. At home, they are listening, and then go to the bathroom, go to the kitchen, go to the garage, check something on the computer, watch a viedo. At work, they go to the loading dock, go for coffee or lunch, go to the bathroom, turn it down to chat with someone and much more.

The point is that they don't listen attentively for long periods of time, and they miss lots of things. And they switch sources or stations and hear some things several times. Those are among the challenges of programming any curated service.
 
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