Not in the way they're doing it. They're investing money and staff into new channels that are more than just music services. Some of them are exclusive partnerships, some of which come with pre-existing fan bases. The goal is to attract new subscribers primarily for the app. As I've been saying, they recognize the new vehicle thing is topping out. Growth will come from the app.
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SiriusXM projected to have lower subscriber gains later in 2023
- Thread starter davideduardo
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Not in the way they're doing it. They're investing money and staff into new channels that are more than just music services. Some of them are exclusive partnerships, some of which come with pre-existing fan bases. The goal is to attract new subscribers primarily for the app. As I've been saying, they recognize the new vehicle thing is topping out. Growth will come from the app.
From 2004 to 2008, XM had an excellent DJ named Karla Rodriguez (KRod) who worked on two Spanish-language channels. First, KRod worked on Fuego, which played mainly reggaeton; and then on Viva, the Latin pop channel that is now streaming-only. Often, but more so on Fuego, she spoke a combination of Spanish and English. I interacted with her a few times, and she was nice and cheerful. Unfortunately, she was let go from XM shortly after the satellite radio merger. I think that the Spanish-language music channels went downhill from there. KRod has since moved on to other things and is doing well.
I was just curious about the free app-only trial Email I received from my mechanic (which I can't use since I'm already a subscriber) but there is a dealer program for uses cars and service lanes(my mechanic isn't a dealer except on a very small scale), and they will even provide a free subscription to the dealership or shop. SiriusXM Dealer Programs
Sure, what you want. Around 1.5-2% of the radio listening audience is willing to pay for the commercial free music channels, news and sports. That's why.
You mean like "conservative" talk radio?
Guess there's a lot of stupid consumers eh? BTW, have you checked your lawn for those pesky kids today?
That translates to over 30 million paying customers who have delivered $8.7 billion in revenue in 2021. They are more profitable than most broadcast radio companies. The satellite part tends to be more profitable than the Pandora part.
Just about ten years ago, it was a penny stock.
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Harvey_Dogg
Guest
Good investment after many stockholders lost 99 cents on every dollar 10 years ago? And if you bought stock in this five years ago? You've lost money today. Apple was a much belter stock.
On the other hand, John Malone bought it when it was a penny stock, and now it's trading near $6. So John is a happy guy.
It shows what happens when the right person buys a company that seems headed to bankruptcy.
It seems like SXM is trying to get a few of those people that only listen to the service while in the vehicle to listen (subscribe!) while on-line.
Three months...90 days to get hooked, or to move on.
Shoot, I heard some SXM service while in a local McDonalds a couple of weeks ago. Give them credit for trying desperately to keep people from leaving the service.
As I've mentioned here in the past; three vehicles have receivers and zero are activated.
This trial isn't open to subscribers and wouldn't do them any good, since they get the app along with their subscription. I suppose to could be "re-gifted".
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Harvey_Dogg
Guest
He was already happy. The Billionaire Shell Game book had been out for a decade. The British press called him a cut throat. They also describe him as a vulture capitalist.
He's been good for Sirius. When dealing with any large media company, you need access to deep pockets. Malone has deep pockets and he provided the security Sirius needed to get out of the hole. Audacy needs someone like that now.
I have SXM in three of my vehicles which include use of their mobile app. I actually find myself listening via the mobile app more than in the vehicles. The reason is when the weather isn't too bad, I've been commuting to work via motorcycle. I have Bluetooth feeding two little speakers built into my helmet, and can play any of the dozens of SXM channels. When my wife and I are visiting our place in Hawaii, we'll catch the Seahawks games via the SXM app.
Not sure why you claim there is concern of subscribers "leaving the service". During the recession in 2008 there was a lot of concern, but there's no indication of that. Just like any streaming TV or subscription-based media, the forecast in 2023 is for a much lower new subscriber rate as compared with 2020, 2021, and 2022. Not a loss of existing subscribers.
And that's your right.
According to that, the problem continues to be subscriber loss at Pandora, not SiriusxM.
I could never understand SXM's acquisition of Pandora. Even at the time, it seemed obvious that Pandora's time at the top of the music streaming mountain was ending, if not in the past already. Reminds me of the company's pursuit of past-their-peak musicians and celebrities to offer "curated" channels to. I look at Scott Greenstein, their programming acquisition honcho, and see an aging uncle trying to appear hip, an image reinforced when I see his fawning statements put out in press releases, praising entertainers he probably had no idea who they were or what they did until some underling told him they were famous. Is Phish still relevant today? Pearl Jam? Pitbull? Why does a dead man (Tom Petty) still have a channel?
My take is they could see the streaming train coming, and they wanted to get on before it was too late. But now, they seem more enthused with the app, so they may be competing with themselves now.
Don’t they use the pandora algorithm in the streaming channels.
Interesting discussion. Satellite appears to be facing the same dilemma that OTA radio faces, except OTA radio is free, and satellite is not. And everybody loves the cost of free.
Once satellite radio becomes primarily internet stream based, and less based on the actual satellite, they will be just another internet content delivery service, competing with every other content streaming service out there, including thousands of FM and AM radio stations which have streams.
They may have an app, but it's one out of a gazillion audio content delivery apps. In other words, tons more competition for ears in the car. In 2005 it was OTA, satellite radio, or your CD/Cassette deck. Now it's bazillions of streaming services, OTA, satellite radio, and maybe some holdouts using bluetooth to play their Katy Perry MP3s, and a handful who still play CDs in their 2000 Kia.
Once satellite radio becomes primarily internet stream based, and less based on the actual satellite, they will be just another internet content delivery service, competing with every other content streaming service out there, including thousands of FM and AM radio stations which have streams.
They may have an app, but it's one out of a gazillion audio content delivery apps. In other words, tons more competition for ears in the car. In 2005 it was OTA, satellite radio, or your CD/Cassette deck. Now it's bazillions of streaming services, OTA, satellite radio, and maybe some holdouts using bluetooth to play their Katy Perry MP3s, and a handful who still play CDs in their 2000 Kia.
The difference is the presentation. If all you want is strictly a music service, then Sirius is not the best choice, because it's all curated and almost all hosted in some way. Sirius spends a lot more time and money on content creation to make the experience more like traditional radio. On the other hand, Spotify is for the most part unhosted and on demand. Apple Music offers both hosted and unhosted services and the unhosted is by far the most popular.
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