sidenote:
the con-can rule...
does it reely factor in that much?!
when i was active in cdn.radio...the percentage was
35%....This was "easy" to cover for the following reasons:
in the dance genre/format, there was enough material....
(*please note: dance, not a "kiss 10@10" criteria).
secondly, of the can-con, there were soo many "breaks"
(the MAPL) was streeeechin it so a few more songs would "count"
(now in the light/hot ac)...there was enough celion dion; bryan adams,
*even though a select song of his?/was not considered "canadian"...
there was still plenty to pick from...and *songs like shania, u would
want to play anyway..not....some thing like, HIT*hit,*new music,
then "UNKNOWN" cdn.nobody....
*THE OTHER SIDE OF THIS*
additonally, a "way" around the can-con rule..
load up, the songs off peak hours:
energy(energyRadio era) would do a morning (sunday morning) block of canadian artist, i believe
it was the 7am hour...until the live person told me, i just thought it was
one fun song after another, with a few (okay, this song, kinda sucks) mixed in...
the (at the time 1/3rule, now the 1/2rule) ...covers the 'day'/waking moments
soo load up 2.5 hours in the first part of the day that counts, (even more on
sat and sunday)...and u have (stay w/ me)....u have...35 %Of the 50 % needed...
so u can do a true kiss 10 @ 10 lineup....justin/beyonce, jay z. etc...
after the morning "vitamin" C ....throw in about 2 or 3 every other hour,
and the opposite hours, 4 or 5...there u go!
lastly...
the can-con rule, lets itself win:
meaning...if some one like......tragically hip gets air play,
the average cdn listener...might feel, ( believe my friends do this)...
...deep breathe, and its nice to hear CANADIAN bands on the radio...
-or, a bigger band, say RUSH, just some thing that makes it special (still now)
to hear that on the air waves, and it counts to the can-con,
....
ok, so its not the established bands, like ..................the 5 u just thought of;
the live dj, can solve that: ...this new band, ( name here)....oh wow...
(actually) mobile, for example,
"....and the startin the set, was mobile, wow what a success...to come out of montreal..."
(and go a # of ways w/ that )....
either: praise montreal, ( grade 8 i went there and ....)
(B), another thing: ....talk about the band, or some cdn-music fest...
(c) , perhaps...another tie in - that has origin in cdn-roots(no pun)...
..
is it a 'stupid rule' ?
No. i always loved the rule...
simpy for the reason it seperates the
border towns...FM dial.
you ask, any american what they think of
CFNY ( for example), and they tell you "its better"
they may not know why - but it is directly related to
the can-con regulations.
BECAUSE: most people in general,(esp ones NOT reading this forum) claim
"i dont know names, artists, songs" i just know (what i like)/or know it if i hear it..
chances are, it was a cdn song.
or say,
i "like everything " and have a semi-large range of music, but chances are..
listen to their fave. genre, but even w/ in their own niche, there are a few
songs, they can only hum/sing along, or catch the tune when they hear it..
i do this, esp. on the retro/spirit of radio on cfny,sunday nite...and it is:
for one, a great Song, or AWESOME Music and....usually canadian....
take: "peace of mind"( one4one), circa: 1991
it took me FOREVER to find out who sang that, simply because
i only heard it on am640 and sometimes, chum, and rarely.............
'the other station' / .. .. 98.5 wont and shouldnt know it, talk it or play it...
...that kinda 'buzz' (even if 'forced' by govt), is a plus for the broadcasting industry.
it is some thing special...
when a song is on chum, virginFM, "light 105.7"(hehe), and not on
star 102, mix 104
same can be said about
air play on z101, versus kiss 98.5
...*CAN * star,kiss,mix (buffalo)stations play it, sure
will they ????
usually...the "suits" answer would be: we dont have to.