Very few online calculators know anything about a broadcast transmitter. Here are a few "Rules of Thumb" from some other Engineers, and myself as well:
Tube-type transmitters: Figure 3 to 4 times the TPO output of the transmitter. This will cover inrush surge, tube filaments, blowers, and driver stages.
Is your tower lighted? Be sure to figure tower lights into the equation. A beacon bulb is up to 700 watts per bulb, and there are two bulbs in a beacon. Each side light (marker light) is about 120 watts. And these bulbs ALSO have an inrush current. Figure the total wattage of the lights and double it.
Is your site air conditioned? Find the power consumption of the system, and multiply that by 1.5.
If you have resistance element heating, just add its power draw. There's no inrush on electric. And you only need to add EITHER the air conditioning load, OR the heating load--whichever is bigger, since you shouldn't be using both at the same time.
Building lighting should be negligible. Add about 750 watts for each equipment rack.
If you have any other tower users who will use generator power, include them.
And finally, if there is any additional load anticipated down the road, now's the time to include it!
This should give you a pretty good estimate of the generator size you need. If the total calculated load is between rated generator sizes, go UP to the next level. Electrical loads tend to go up, not down.