SJ drop in Philadelphia

[Jim_Hicks]

WJJZ has taken a significant tumble in the Spring ratings. At this early point, I haven't seen many SJ returns from other major cities.

I am wondering if the change from live dj's to voice tracking has made the difference. Personally, I have no preference. But it will be interesting to see how V/T effects other SJ stations in the ratings department.

 

[crushtl]

> WJJZ has taken a significant tumble in the Spring ratings.
> At this early point, I haven't seen many SJ returns from
> other major cities.
>
> I am wondering if the change from live dj's to voice
> tracking has made the difference. Personally, I have no
> preference. But it will be interesting to see how V/T
> effects other SJ stations in the ratings department.
>
WJZI in Milwaukee is live from 6am to about 6pm and V/Ts the rest of the day saw an almost 25% drop in the new book. Personally I think the cause for them is the current program director's focus for the station, but that's just my opinion.

 

[Spozate900]

> WJJZ has taken a significant tumble in the Spring ratings.
> At this early point, I haven't seen many SJ returns from
> other major cities.
>
> I am wondering if the change from live dj's to voice
> tracking has made the difference. Personally, I have no
> preference. But it will be interesting to see how V/T
> effects other SJ stations in the ratings department.
>


I think because the new Philly station 107.9 WRNB is on the air. Ever since they came on the air, WJJZ has been going down. Maybe they will rebound from this next time.