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Skip Murphy to Replace Michael Baisden on Majic 107-5

R

RoddyFreeman

According to All Access, Skip Murphy, a veteran of Urban radio in Charlotte, Dallas and New York as well as a co-host on BET, will replace Michael Baisden on many of Baisden's former affiliates. It's a joint product of Cumulus Media Networks and Reach Media.

Majic 107-5/97-5 has confirmed it will carry the show in afternoon drive, starting on April 1.
 
I think this is a missed opportunity for Majic 107.5/97.5- who has more than the needed resources to go local in afternoon drive, and IMO is a better choice than putting an unfamiliar voice to the air in a key daypart.
 
JVR said:
I think this is a missed opportunity for Majic 107.5/97.5- who has more than the needed resources to go local in afternoon drive, and IMO is a better choice than putting an unfamiliar voice to the air in a key daypart.
Click to expand...
Majic doesn't have skip in their lineup,just looked at their webpage today
 
jchap1976 said:
JVR said:
I think this is a missed opportunity for Majic 107.5/97.5- who has more than the needed resources to go local in afternoon drive, and IMO is a better choice than putting an unfamiliar voice to the air in a key daypart.
Click to expand...
Majic doesn't have skip in their lineup,just looked at their webpage today
Click to expand...

Skip is said to be a temporary replacement.
 
mdavisii said:
Looks like the website is now updated to include Skip Murphy in the lineup (including BIO and picture).
Click to expand...

I think this will hurt MAJIC's ratings considering they didn't warn listeners of a new show. From what I hear so far, it's a morning show style show with lots of talk despite what the press release said. Stations in Miami, Orlando and DC are some of the cities that decided to go local.
 
ShawtyBlack_ATL said:
mdavisii said:
Looks like the website is now updated to include Skip Murphy in the lineup (including BIO and picture).
Click to expand...

I think this will hurt MAJIC's ratings considering they didn't warn listeners of a new show. From what I hear so far, it's a morning show style show with lots of talk despite what the press release said. Stations in Miami, Orlando and DC are some of the cities that decided to go local.
Click to expand...

I listened for a while and found the content lacking compared to Baisden. It sounded like they were playing a lot more music than Baisden. I agree it does sound like a morning show. Baisden did not sound like a morning show. His show was issues driven.
 
His show is okay, but I wonder how he will stack up against Art Terrell at Kiss who is local...
 
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