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SKYFALL - ADELE

oldies76

oldies76

Song currently at #8 on the Hot 100, pre-released already on download sites. 007 movie set for release in November. Could this song be a major hit single in the coming weeks as people find out and when the movie is released, or could it flop since it was released a month ahead of time (burnout)?

Personally, I believe it will reach #1....but who knows?
 
The time was, soundtrack singles would be released a month ahead of time so they'd be peaking on the charts at the time the movie was released. I don't think that strategy works anymore in the download age.
 
I don't see this one doing so well just yet, I heard some response from my audience when I first started running it but that was little more than notice that it is a 007 song and/or Adele, other than that, the crowd doesn't sing along with it like they did her previous big tracks.
 
DJKraze said:
I don't see this one doing so well just yet, I heard some response from my audience when I first started running it but that was little more than notice that it is a 007 song and/or Adele, other than that, the crowd doesn't sing along with it like they did her previous big tracks.
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I'm going to call this one Adele's first flop on CHR... just don't see the core demographic remembering it and requesting it.
 
MarioMania said:
She fell hard

She's at #45 on the Hot 100, Down from #13
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I could see this one coming. While it is Adele, it's got that very traditional AC-vibe going and really sounds like the Bond themes from the '70s and '80s -- not so "cutting edge" for those that jumped on the Adele bandwagon. Even her balad, "Someone Like You", was less like an AC song than this one.

Funny to think that a few years ago, you'd only hear her on Alternative/Adult Alternative stations. Then she's a Mainstream CHR mega star. And now a song that is squarely in the AC box. Seriously, doubt there's any alternative station that still plays her music (used to hear her on Philly's Radio 104.5 long before her CHR break).
 
Recent history with Bond theme songs are that it gets modest airplay for a few weeks and then falls off the face of the earth. This will do the same. There hasn't been a #1 Bond theme song since Duran Duran "A View To A Kill" ('85). When was the last time you heard Tina Turner "Goldeneye" or Sheryl Crow "Tomorrow Never Dies"? "A View To A Kill" and "Let & Let Die" are the only ones with any kind of staying power that can still be heard today.
 
wxman76 said:
Recent history with Bond theme songs are that it gets modest airplay for a few weeks and then falls off the face of the earth. This will do the same. There hasn't been a #1 Bond theme song since Duran Duran "A View To A Kill" ('85). When was the last time you heard Tina Turner "Goldeneye" or Sheryl Crow "Tomorrow Never Dies"? "A View To A Kill" and "Live & Let Die" are the only ones with any kind of staying power that can still be heard today.
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"Nobody Does It Better" (1977's The Spy Who Loved Me) gets rare airplay still.

As for "Skyfall", it has fallen to #45 on the Hot 100. Still think she'll make a good rebound when the movie is released in early November.
 
I think we got Adele'd out. I personally would be happy if I never had to hear another song from her again.

I jumped for joy at the failure of this one, since it saved me from playing it.
 
KDM 7000 said:
I think all her songs are masterpieces for 2011 and 2012. We need Adele right now. She's keeping it more real than hip hoppers!
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I think you just don't like hip-hop. She over saturated the market. We need a break from her whining. But, she's looking for 'Someone Like You'.
 
Hip Hop is dying, nothing really charting that would make a threat these days. It's been a saturation that has been around since the early 1990's on the charts (Baby Got Back - 1992) and it's finally going away. Nothing lasts forever. Just one of the many genres in the rock and roll era.

If you look at the Billboard Hot 100 charts, most of the hip hop artists have singles mainly below the top 40. A few will make it higher into the top 10 and 20, but it's not nearly as dominant as it once was, say 10 years ago with Nelly and others.

Adele is a superior - talanted artist and it showed in 2011/12 and "Skyfall" is just another example.
 
oldies76 said:
If you look at the Billboard Hot 100 charts, most of the hip hop artists have singles mainly below the top 40. A few will make it higher into the top 10 and 20, but it's not nearly as dominant as it once was, say 10 years ago with Nelly and others.

Adele is a superior - talanted artist and it showed in 2011/12 and "Skyfall" is just another example.
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I would say hop-hop/rythmic songs have actually fallen even just within the past year. I haven't checked but I would imagine if you looked at the charts from last year, they're be a lot more over the span than there has within the past 12 months. Adele aside, this year, IMO, has really seen more rock oriented bands (Gotye, Fun., Neon Trees, Grouplove, Imagine Dragons, Alex Clare, etc.) prove that alternative / pop-rock isn't dead and, is, in fact making a come back. You could even argue that Adele's early singles like "Rolling in the Deep" helped with that movement.

Still, I don't think it's oversaturation of Adele that will cause "Skyfall" to fail, it's just the sound of it harkens back to songs like "Nobody Does It Better" and "For Your Eyes Only". Songs that are way more AC IMO than some of the bigger pop Bond themes like "View to A Kill". To me, with the orchestral background, it's just too soft for pop even compared to "Someone Like You".
 
I suppose I have some bias. I program a pop and a hip-hop station. I enjoy hip-hop, however, I am very careful what hip-hop is introduced on my CHR. I prefer it to stay to the Pop side.

I'll be honest. I just can't stand Adele. Her songs are too sad.
 
Hip hop is certainly waning, and you see a number of core artists from the urban format embracing electronic music. I would fully expect that many of these artists will return to their R&B roots once EDM's day in the sun is over. Adele fits nicely into the blue eyed soul category, so it will be interesting to see if CHR embraces more straight forward R&B along with the pop-rock- as there are a number of artists who could seemingly transition back to their original sound.
 
Having just watched Skyfall I can now understand why Adele's theme song was so poor. It matches the movie exactly.

Worst Bond movie of the genre....matter of fact, except for the accents and the Aston-Martin (may it rest in pieces) it was not a Bond movie at all.
 
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