The Weather Channel and network audio sales specialist, Skyview Networks, announced today their multi-year partnership for The Weather Channel to expand its radio network sales and distribution. With over 100 markets in the U.S., The Weather Channel’s radio network serves as the nation’s authority for severe local weather updates when they’re needed most. By joining Skyview Networks’ portfolio of news, sports and entertainment networks and drawing on Skyview Networks’ deep resources, like content integration, The Weather Channel is poised to expand its reach even further into key territories across the U.S.
“As one of the top 5 most trusted brands in America, The Weather Channel radio network’s goal for this new partnership is to further expand our reach to provide more listeners with the world’s most accurate weather information to manage their daily lives,” said Tom O’Brien, president of The Weather Channel. “We’re thrilled to partner with Skyview Networks as we continue to grow our radio network’s reach and increase our brand awareness among listeners, radio stations and advertisers alike.”
