SL 100 Changes?

[PedroOrange]

That was not THAT long ago, smartypants.

Sorry...I was just jerkin' your chain.

Keep it local (difficult today)-if it's raining outside-bring it up! If traffic sucked on the way to work-mention it.

This shouldn't be difficult and is actually essential to Territorial Radio surviving. The most successful stations I've seen are the one's that continue to be visbable in the community. It doesn't have to be a paid remote for the station to make an appearance. Get to know folks in the community...if someone feels they are a part of the station, they'll be more inclinded to be loyal the station.

Pedro

 

[robgrayson]

That was not THAT long ago, smartypants.

It doesn't have to be a paid remote for the station to make an appearance. Get to know folks in the community...if someone feels they are a part of the station, they'll be more inclinded to be loyal the station.

Pedro

This goes back a long time ago, but I think one major contributing factor to Rock 103's move from the 6 or 7-point-somethings into double digits in ratings (in the late 70's early 80's) was the "party patrol" promotion. We would solicit invites to parties our listeners were having on Saturday nights, then pick two or three, and show up at their party with Pizza or Bar-B-Q and drinks. It would not be unusual for four or five jocks to turn up, on their own time, UNPAID, and hit the road. The events ranged from biker parties (we brought a whole shoulder from Top's BBQ, and one of the partygoers produced a knife from his boot to chop it up for serving) to kid's birthdays, but it put us face to face with the people we served.
On one occasion, with Memphis iced over, Bryan Adams joined us for a party patrol outing (his concert had been cancelled due to the ice); and we had a wild night slipping and sliding around town with Bryan "BarB-Que" Adams.

 

[J-Rod]

Well, I've been in commercial radio full time now for just over year... part time was three...

but anyway... this "new generation" is getting some training. my first job in Radio was as a board op. (as was most peoples) and I was told to make mock air checks so that the PD at the time could review them. and this was in West Tennessee.. at Rock 92.3 to be exact. Then after he left, the next PD put me on as a part-time Air talent, and sat me down on a regular basis and told me what to change, and what to keep. So it does still happen, you just have to work for Good people that really care about what they are doing.

Where I work now, I'm always doing an air check, When the boss hears something he likes, he lets me know, when something needs change, he lets me know that too..

the good folks are still there... but the problem is that they rarely stay very long.

 

[PedroOrange]

the good folks are still there... but the problem is that they rarely stay very long.

Thanks for the insight J Rod...that's good to know and you're right...the good ones rarely stick around.

Pedro

 

[longleggs]

I would rather hear a green deejay who sounds like they are from Tennessee than someone with the "classically trained voice." I want someone who sounds like they love the music they are playing and would be the type of person who would say hi at Wal-Mart. This is the south afterall, so it is fine to say "I reckon." lol

 

[PedroOrange]

I would rather hear a green deejay who sounds like they are from Tennessee than someone with the "classically trained voice." I want someone who sounds like they love the music they are playing and would be the type of person who would say hi at Wal-Mart. This is the south afterall, so it is fine to say "I reckon." lol

I guess it depends.

Small stations are a great place to cut your teeth...but it really helps newer talents to start on weekends or overnights. Again, this goes back to the air-check discussion we had earlier. If the situation is unavoidable and a newer talent must be in a drive time slot, then it's crucial for the PD to work with them to improve their delivery.

I don't know...maybe the sink or swim approach works.

Pedro