Hmm. The words "sleepy" and "Seattle" usually will only bring up the Hanks/Griffith movie in any search.
But that is really no surprise, Seattle has always been a "sleepy" radio/tv market. Not that programming is necessarilly "sleepy", in fact, some of the best local journalism and creative radio have come out of Seatle in recent decades. That being said, the Seattle media market has a perception of being sleepy, mostly because it is a desirable place to live, and many media stars tend to stick around forever. Add in the fact that Seattleites tend to thumb their collective noses on major changes. New ideas and concepts are rarely started there, (although eventually frequently copied in the market), but that is where it ends. To know Seatle is to understand that most don't like change of any sort. New out of market anchors are rare, and when they do come in they usually start on weekend or morning news. More importantly, they must meet the NW ideal. The NW is its own media market, and for the most part is wary of outsiders, unless those outsiders stick around a decade or more, which many do.
