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Smart Move For WMTY 670!

R

radio30

Anyone noticed that 670 AM has changed once again? May be one that counts this time. Was "seeking and scanning" Sunday Evening when my radio landed there. They were back to playing oldies from hard-drive when they played a promo saying that "The True Oldies Channel" was coming soon.

With their signal and sound quality, not to mention the number of people that were disgruntled when 98.7 dropped them, This could just be a winning move for them. That is....provided they put some promotion and a bit of marketing behind it. A really good shot here IF handled correctly.
 
WMTY 670 is located in Knoxville / Farragut. Radio-Locator lists them is 2500 watts with a fairly decent coverage area. Were a hard-drive oldies station, then a talk station, then gospel music now apparently going True Oldies.
 
If I am correct, WMTY is Horne radio's last stand in the Knoxville market. Anyone want to cover a bet that they simulcast oldies on WMTY and their Sweetwater station, AM, FM or both.
 
The smartest thing Horne could do is put the oldies channel on 105.3 and watch the Knoxville radio fame and fortune he's been craving finally come his way.
 
Oldies do sound nice on 670, but get them on 105.3 too! Horne must use 105.3 as his personal iPod. I try and try to like i105 (or 105.3 WFIV or ...), but there's just rarely anything on there. 105.3 could use a taller tower too (lower transmitter output, raise tower, improve coverage).

And while he's at it, do something about WLOD-FM 98.3's puny signal. That could be a decent rimshot if they'd just get the darn antenna up and off the short WDEH-AM 800 tower.
 
Update - 670's TOH says "WMTY-AM Farragut, WLOD-FM Sweetwater". Tuned over to WLOD-FM 98.3 (could barely hear through the static) and they've already flipped to Scott Shannon's True Oldies Channel. Sounds like 670 will simulcast 98.3, but just not yet.
 
Big Bopper may be correct. 98.3 down in Sweetwater is running true oldies today. Could this be the first step toward a new Horne network? Could 105.3 lose it's independence?
 
Coach you have been drinking too much gatorade....MacGyver Sexton is too busy listening to dead country singers to sell ad's on his his station
 
Good to hear that True Oldies has taken over 98.3, but unfortunately the signal is too far away to make any Knoxville impact. Maybe 105.3 isn't such a bad spot for it. I agree with the I-105 comments. I liked them when they were 105.3 WFIV. They played a great mix of currents on the AAA chart and classic rock you couldn't hear anywhere else. Since they adopted this I-105 persona, I can't tell what they are doing. A lot of what they play sounds like it was recorded in a garage. They dropped most of their good classics. And they break from format every night do to this "Americana Nights" thing which is good for about once a week, not every night. They should go back to what they were or change completely.
 
Oldies would be a smart choice. And despite what a lot of people think, it is not a dead format. When Citadel had it they were running a lot of spots. If sold properly it could be a real moneymaker. Hopefully someone's listening.
 
I agree with you Cheapman. Somebody could make some money with that format. It does not cost anything just hook the STL to a dish.
 
Sensible indeed! Decent ratings, easy to sell to disgruntled oldies fans. Cheap to run. If sold right, good profits and should do well. For once, Horne's got a format which makes sense. I hope he sticks with it.
 
Yep, I'd turn to AM for that. Awright Walker, time to Mapquest all the coffee shops between Murvle and Watt Road!
 
WLOD 98.3 is also now True Oldies. They are still working out the kinks on the local end. Audio quality is superb and not too squashed and this station sounds much better than Cool 98.3 ever did. Signal is excellent here in McMinn County. Just earned a preset in my Volvo's radio.
 
I liked the old school R&B oldies that 670 used to carry a few years ago. Their signal is good in Blaine where I live. Unfortunately, being a daytime station only is a real hindrance.
 
I'd like oldies back as well, but are advertisers in Knoxville any more willing to buy 55+ demos than advertisers in other markets that no longer have oldies stations? Yes, 98.7 had ads, but the same ones that were running on the other Citadel stations. Its one thing being able to sell it as a bonus buy with your WIVK and WNOX spot. Selling it as a standalone is another ballgame. As for too-hip-for-the-room WFIV going oldies I guess I wouldn't bet the farm. I also don't know how they could upgrade the signal with a first adjacent in Sevier Co.
 
Even if it gets good numbers, any stand-alone is a harder sell. And what kind of sales staff can you get with good contacts that don't want some kind of guarantee.

And if it's as a little sister in a group, how much temptation is there to short sell it to make the money on the big sister?

Talked with a sales guy that ran across a tandem buy where the sister (nothing to sneeze at) station was packaged for a dollar a holler. How that group will ever get that particular advertiser to ever pay a reasonable price for the second station is beyond me.

Good luck to Horne Radio. Maybe they can do a JSA with Johnny and Ed.
 
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