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Smooth 104.3 West Palm Beach

F

FLjack2

Debuted today. After some serious frequency shuffling.

The frequency is the former home of the #1 station in the market, WEAT (Sunny 104.3) which moved to 107.9.

This new station, WMSF, has applied to move south by 50 miles and into Miami as a C1.

You can see more details on the Miami board
 
Seems to be a similar station to KTWV out of LA based on the playlist, plus the imagining voice is the same as The Wave's (KTWV's) too.
 
I heard Keri Tombasian, KTWV's evening DJ, on one of the liners. She has an unmistakable voice.

By the way, anyone who'd like to listen, can go to

http://player.radio.com/player/RadioPlayer.php?station=154

I know most people who are posting on the subject say this format is just a placeholder. But I remember when a station owner in Las Vegas ran into legal and financial problems some years ago, the court-appointed temporary manager got rid of nearly all the employees and put a satellite Adult Standards format on the station 24/7. That was also supposed to just be a placeholder.

In a couple of months, the station with no local programming or promotion went to #2. The new owners switched it to a lesser signal but KJUL is still playing Adult Standards for Las Vegas, now locally programmed with local DJs, one of the few FM stations in the country in that format.

So maybe if WMSF does well in the ratings with its Smooth AC format, whoever buys it might keep it. They even gave it call letters to reflect the format: Miami's Smooth Fm.



Gregg
[email protected]
 
I have it on pretty good word from a source that this station is NOT just a placeholder and may actually be serious about this format, at least for now.
 
I've been posting in the Miami board, and the reason I say "placeholder" is that this format has been tried. It was fine for Love 94 in the 90s, but they couldn't work it in the 2010's.

And BTW, WMIA 93.9 still has this format as an HD2. I could not imagine keeping it as the HD2 if WMSF makes this permanent.

But then, I do not work in radio.

cd
 
Keep in mind, however, that the HD2 station is straight up smooth JAZZ (with about 3 instrumentals per 1 vocal) while this new 104.3 is smooth AC (with only about 3 instrumentals in an entire hour). Similar, but almost two different formats.
 
cd637299 said:
I've been posting in the Miami board, and the reason I say "placeholder" is that this format has been tried. It was fine for Love 94 in the 90s, but they couldn't work it in the 2010's.

And BTW, WMIA 93.9 still has this format as an HD2. I could not imagine keeping it as the HD2 if WMSF makes this permanent.

But then, I do not work in radio.

cd
Click to expand...
No one is ever going to NOT do a format because someone is already doing it on their HD2 channel. It's as good as the format not on in the market at all. How many people actually listen to an HD2 signal? (and by "people," I mean non-radio geek people. 8) )
 
FLjack2 said:
cd637299 said:
I've been posting in the Miami board, and the reason I say "placeholder" is that this format has been tried. It was fine for Love 94 in the 90s, but they couldn't work it in the 2010's.

And BTW, WMIA 93.9 still has this format as an HD2. I could not imagine keeping it as the HD2 if WMSF makes this permanent.

But then, I do not work in radio.

cd
Click to expand...
No one is ever going to NOT do a format because someone is already doing it on their HD2 channel. It's as good as the format not on in the market at all. How many people actually listen to an HD2 signal? (and by "people," I mean non-radio geek people. 8) )
Click to expand...

Point taken....let's just say that the original Love 94 changed for a reason.

cd
 
Yes, Love 94 changed because the demographics for Smooth Jazz kept getting older. Younger listeners weren't replacing those who were aging out of the prime demographic of 25-54.

But today, with Miami having so many FM signals (104.3 adds one more) can you think of a younger-skewing format that Miami is missing? Yes, Miami has no Contemporary or Alternative Rock station but that's because the available pool of young white men is so small in Miami. I'm talking about a format Miami is missing that has any chance with English-speaking Hispanic and African-American listners.

Smooth AC aims at the upper end of the 25-54 demo and it does well with White, African-American and Latin listeners pretty equally. WMSF will likely draw from Urban AC WHQT, currently a big #1 in the market, as well as WLYF and WFEZ, both tied for #3. If it can bring in enough listeners under 55, it makes sense to me.


Gregg
[email protected]
 
I've had Smooth 104.3 on the car a few times and have concluded that it cannot be anything but an unobjectionable placeholder until the station is sold. The only way to describe the station is "filler music." Nothing terrible, but nothing to keep you listening. It may be smooth, but it is a million miles from jazz.

I-95 is speckled with billboards announcing the new frequencies of Sunny 104.3/107.9 and WIRK 107.9/103.1. There's not a word about 104.3.

Finally, two real Smooth Jazz stations (both at 92.1) failed in the market. I worked for the first, a real Smooth Jazz station in the early days of the format that started a night in the late 80s and ran fulltime from 1990 to 1992. A second "smoother" version ran on automation from about 2001 to 2004 (or so).

I cannot imagine the station at 104.3 working. But don't think of the station's imminent switch away from its current format as a loss for the format. Whatever it is, it isn't Smooth Jazz.
 
I listened to a few minutes of WPB's new 104.3. AWFUL. WHY in the world are they playing Big Mountain's "Baby I Love Your Way"? KOAZ, if you are listening, you are one of the best SJs right now!

-crainbebo
 
crainbebo said:
I listened to a few minutes of WPB's new 104.3. AWFUL. WHY in the world are they playing Big Mountain's "Baby I Love Your Way"? KOAZ, if you are listening, you are one of the best SJs right now!

-crainbebo
Click to expand...

IF the format started at midnight on the day of the format change, Big Mountain's tune might be the first thing they played! I leave work @ midnight and went to the car, hoping for an open frequency---and I got THAT.

cd
 
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